Good Good Good: New Grand Rapids shop combines flowers with wine

GRAND RAPIDS, Mich. (WOOD) — A new flower and wine shop has opened in Grand Rapids’ Creston neighborhood.

Good Good Good officially opened at 1590 Plainfield Ave. near Sweet Street on Sept. 28, with a focus on local, sustainable flowers and organic, natural wines.

Since the grand opening, the neighborhood has kept it busy, co-owner and wine director Kyle Warren told News 8, and the nights have been fun for the shop’s owners.

“I think (customers are) loving it, unless they’re lying to me,” he said with a laugh. “But I think everyone’s having fun. It’s just something really cool and unique and definitely new to Grand Rapids.”

Good Good Good combines Warren’s passion for wine with his wife’s passion for flowers. He previously worked as the wine director at an Eastown bar, he said, while his wife had been a florist for eight years.

The couple’s friend pushed them to open the shop, which is now run by the three of them.

They were drawn to the Plainfield Avenue space, which had sat vacant since the 1990s, Warren said.

“We saw it a few years ago, just this really old beautiful brick building right on the main stretch,” he said. “We just took it on as a passion project of wanting to see this revitalized. … We brought a lot of life back to it.”

Opening a shop inside a building that had been empty for three decades came with its challenges. The walls and floors were rotted, it was full of trash and there was a bathtub-sized hole in the ceiling, Warren said.

While working on the building, crews also discovered the sewer line in the building had been disconnected sometime in the ’60s, leading to an unpleasant clean up and an unexpected fee to get the line reconnected.

Still, once the space was cleaned up, the trio was able to start putting the space together and let their personalities come through.

“I really think this is a beautiful building,” Warren said. “You get just that old authentic brick and plaster, but with these new modern touches.”

He said the space became “old meets new” and “flowers meets wine.”

“We had a lot of fun putting it together and putting our personal touches into it,” he said, later adding that it’s been fun running the business as a team.

The co-owners came up with the name after whittling down a list of 200 possibilities.

“I like everything here, like they’re good things. And the more you repeat something, the bigger it becomes,” Warren explained. “So it’s Good times three. It’s really stupid good.”

The team is also excited to be in the middle of the Creston area. They hope the shop will become a “key part” of the neighborhood, Warren said.

“We really love it here. We live here,” he said. “We’re just excited to see how it grows and how the neighborhood continues to grow around us.”

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