Harrods Relaunches Own-brand Label With the Celebration of 175 Years in Business

LONDON — Fans of Harrods, the luxury department store, can now buy items designed and produced by the retailer.

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The Harrods collection was revived in the early 2000s and the new line was in place in 2012, but this time around, the retailer is putting all of its energy into it as part of the ongoing celebrations of its 175 years in business .

The first launch starts with a line of luxury stationery and accessories such as umbrellas, water bottles, cardholders, tote bags and mugs with the brand’s signature logo and H motifs in different shapes and sizes.

“The Harrods name stands for the highest standards of luxury, and Harrods own-brand products are a reflection and representation of these standards. Whether buying the finest tea as a gift, or a Harrods bag as an everyday luxury, our own-brand items need to stand for the same standards that we expect of every other brand in-store,” said Michael Ward , managing director of Harrods.

The retailer is taking the venture seriously by making sure sustainability is at the core of the line and is considered through every step, from the sourcing of cashmere from local British producers to the ingredients used, production requirements and supply-chain transparency.

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The retailer is also introducing a new initiative, the Harrods Responsible Sourcing Standards, where it is strictly committing for all of its products to be fully sustainable and responsible by 2030.

Over the next 12 months, Harrods will take space on the lower ground floor to showcase its own brand label range.

A collection of cashmere and nightwear will be rolled out in the fall in time for all the busy Christmas shopping that will take place at Harrods.

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