FMG President Amanda Smith Chats WWD Weekend and Its Luxury Evolution

Fashion has never been 9 to 5, and it isn’t just Monday through Friday, either. That’s why WWD has had such success with WWD Weekend — a luxury lifestyle glossy that consumers might have picked up in the Hamptons, at international fashion weeks, at Art Basel Miami or received digitally in their inboxes.

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For this episode of the WWD Voices podcast, Lauren Parker, director of Fairchild Studio, sat down with Amanda Smith, president of Fairchild Media Group, to discuss the genesis of WWD Weekend and how the lifestyle brand extension continues to evolve. From photo shoots with Olympic gold medalists to world-renowned designers inside their lavish homes, WWD Weekend’s seven issues a year take the fashion industry, and consumers, around the world in style.

WWD Weekend continues WWD’s longstanding reputation for top-notch reporting and fashion news, but it also leans heavily into luxury features and designer brand extensions.

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“It started a couple years ago when we would talk to a lot of the European executives about their passions and side hustles,” Smith said. “What you’re seeing is huge brands creating cafés, restaurants, spas, hotels as a way to engage a different consumer audience. And it’s on such a broad level; you could go to the Prada café at Harrods and have a cup of coffee, or you could stay at the Bulgari Hotel or pop into the Dior spa.”

To listen to the podcast and hear about WWD Weekend’s September issue, dropping Aug. 31, CLICK HERE.

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