For the Tod’s Group-owned luxury footwear brand, this marks the first collaboration with the former supermodel, while it represents an evolution of its longstanding partnership with her daughter Anna, who first modeled for the house in 2020 and sported Roger Vivier footwear for her wedding in 2023.
The campaign , conceived by the brand’s creative director Gherardo Felloni and shot by photographer Marcin Kempski, portrays the mother-daughter duo in retro-inspired images nodding to the ’60s Parisian avant-garde.
In sync with the Vivier Optical collection presented in Paris last February, the campaign references the Op Art movement, combining symmetric compositions and peek-a-boo frames highlighting the collection’s graphic bent. The brand said it also embedded references to the creativity of the house’s founder in the radial stripe motifs, retro-tinged floral embroideries, and enlarged accessories, playing with scale.
“The 1960s marked a pivotal period for Roger Vivier, when his aesthetic shifted towards a more sleek, graphic and pioneering design approach. Reimagining the timeless creations of this era has long been my aspiration, and I sensed that the moment was right to reintroduce them in fresh, contemporary renditions this season,” Felloni explained.
The campaign highlights some of the fall collection’s hero pieces including the Chequered Belle Vivier slingbacks, the zebra-printed or bi-colored handbags accessorized with two-tone enamel daisy jewelry, as well as the Jewel bags and the Belle Vivier Trompette pumps, the latter part of the brand’s eveningwear offering.
Previous Roger Vivier Icons have included American actress Laura Dern and her daughter Jaya Harper lensed by photographer Luke Gilford.
Pat Cleveland and her daughter Anna Cleveland in fall Roger Vivier’s Icons campaign.
Just in time for the 81st edition of the Venice Film Festival, this week the luxury footwear firm is also cutting the ribbon of its new boutique in Venice, located on Calle Larga XXII Marzo, a few steps from St. Mark’s Square.
The new store echoes the style of the brand’s historic Parisian boutique on Rue du Faubourg Saint Honoré. There’s a polished steel staircase standing between two sheets of glass and inspired by an iconic scene from “Belle de Jour,” the 1967 film that stars Catherine Deneuve.
As for the palette, carpets, seatings, and wall displays showcasing shoes, bags, jewelry, and waistcoats are in different pink shades. Intricate Baroque mirrors hang on the wall and the flower-shaped fixtures used to suspend them pay homage to Murano, the Venetian island known for its glassmaking heritage.
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