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Jessica Pegula Debuts Adidas Fall 2024 ‘Wow’ Dress Inspired by New York City’s Hard Courts, Defeats Shelby Rogers at the U.S. Open
By Hannah Malach,
7 hours ago
Jessica Pegula debuted the latest tennis collection from Adidas on Tuesday while playing at the U.S. Open in New York. She defeated fellow American player Shelby Rogers in the first round of the Grand Slam tournament.
Pegula’s blue and white Adidas outfit is inspired by New York’s hard courts, according the brand. Motion capture technology was used to “optimize movement and reduce distraction.”
Jessica Pegula plays at the 2024 U.S. Open on Aug. 27 in New York.
“The technology, which uses digital image recording to test a moving target, measures the strain on an athlete’s body over time, revealing areas that generate the most heat during play,” reads a statement from Adidas.
Pegula selected the Pro Wow Dress, a colorblock design featuring a pleated skirt and breathable mesh panels. The sporty frock’s sleeve cutouts also serve a purpose.
“Following the natural curves of the body, they were purposefully placed in high-movement areas — such as the shoulders and under the arm — to help maximize players’ range of motion,” Adidas’ press release continues.
Pegula, who is ranked as number six in the world by the Women’s Tennis Association, is currently sponsored by the sportswear label.
“Home tournaments are always my favorite — the crowd’s support and atmosphere is unmatched,” she told Adidas. “But the East Coast heat in summer is tough to compete in, so being able to move freely is crucial. In those pivotal moments, it’s important to keep your cool so you can focus on your game and perform at your best.”
The Adidas fall 2024 New York tennis collection includes clothing for men and women, as well as nine footwear options. Shop the range now at adidas.com.
Jessica Pegula plays at the 2024 U.S. Open on Aug. 27 in New York.
The 2024 U.S. Open Tennis Championships will take place through Sept. 8 at the USTA Billie Jean King National Tennis Center in Queens, New York. Defending Champions Novak Djokovic and Coco Gauff will return to defend their titles, with Djokovic aiming for the record of 25 Grand Slam singles titles. IBM, American Express, Aperol and Grey Goose are some of this year’s sponsor brands.
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