EXCLUSIVE: NASCAR Star Toni Breidinger Signs With IMG Models

Rising NASCAR star Toni Breidinger has signed with IMG Models. The agency represents the athlete in all areas.

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“I’m excited to partner with IMG Models. Their commitment to supporting women athletes and dedication to promoting gender equity in sports align perfectly with my own values,” Breidinger told WWD in an exclusive statement.

The 25-year-old motorsports racer is the most followed NASCAR driver in the world, with 2.7 million fans on Instagram alone. A California native, she began her racing career at just nine years old on her home track, Sonoma Raceway. After six years of go-kart racing, as a teenager she transitioned from open-wheel midget cars to stock cars. She started at NASCAR in 2021, becoming the first Arab female driver (with Lebanese descent) to compete in the organization and the female race car driver with the most top 10s, with 23 total. She currently competes full-time for Toyota Racing Development’s Venturini Motorsports.

Breidinger is also a model; she has worked for brands that include Victoria’s Secret, Gap and Free People. She’s been featured in the New York Times, Flaunt, Marie Claire, Glamour, GQ and Sports Illustrated.

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“IMG Models will tap into Toni’s far-reaching influence across the U.S. to secure fashion, beauty, and lifestyle opportunities,” the agency noted.

IMG Models recently signed Candice Huffine (who returned to the agency), Josephine Skriver and Noah Cyrus. IMG Models’ roster includes Gigi Hadid, Hailey Bieber, Paloma Elsesser, Alton Mason, Ashley Graham, Wisdom Kaye, Eileen Gu and Nigel Sylvester.

Along with IMG Models, Breidinger is represented by Roman Empire Management and Loop Legal.

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