Celebrities Front Row at Coach Spring 2025 Ready-to-Wear: Jayson Tatum, Charles Melton and More

On Monday afternoon, Coach staged its latest runway show close to home: the stretch of the New York City Highline right outside its Hudson Yards headquarters. It was a quintessential New York setting for the brand’s love letter to the city — and an opportunity for the crowd to see Pamela Rosenkranz’s hot pink “Old Tree” sculpture before it gets swapped for a giant pigeon sculpture this fall.

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Front-row guests included several stars of Coach’s fall “Unlock Your Courage ” campaign.

“It’s such a dream come true to be a part of a great company; to be part of a brand that has so much history and beautiful narrative and storytelling,” said Charles Melton , sitting next to fellow campaign face Storm Reid before the show.

“I second everything Charles said,” added Reid. “I’ve been working with Coach for a really long time, so it really feels like a familial relationship, rather than a work relationship. So I’m just happy to be here,” she said, before showing off her green Statue of Liberty earring, part of Coach’s Big Apple-themed accessory lineup.

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Fellow Coach ambassador and fall campaign face Jayson Tatum of the Boston Celtics joined them in the front row shortly before the show got started. Afterward, the NBA player lingered for selfies with showgoers.

Coach’s campaign also features Elle Fanning, Nazha, Kōki and Youngji Lee. Other front-row guests at the show on Monday included Kathryn Newton, “Pop Star Academy” girl group Katseye, Julez Smith, Glenn Yong, Lola Tung and Nanon Korapat Kirdpan.

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