Miu Miu Partners With Art Basel Paris

MIU MIU’S PARIS PROJECT: Miu Miu is collaborating with Art Basel Paris as its Public Program official partner.

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For the occasion, next month the Italian brand will unveil “Tales & Tellers” at the Palais d’Iéna, the headquarters of France’s Economic, Social and Environmental Council.

“Tales & Tellers” was conceived by interdisciplinary artist Goshka Macuga and convened by Elvira Dyangani Ose, director of MACBA, the Museu d’Art Contemporani de Barcelona.

The Palais d’Iéna is also the site of the Miu Miu runway shows and Macuga will collaborate with the brand on an artistic intervention for the spring 2025 runway show to be held on Oct. 1.

The Art Basel Paris Public Program will feature freely accessible exhibitions, installations, monumental sculptures and curatorial projects by modern and contemporary artists across nine storied locations of the French capital.

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The project links with Miuccia Prada’s fascination with the lives of women and her launch in 2011 of Miu Miu Women’s Tales , allowing female filmmakers to present their own views of the plurality of femininity. Since 2021, female artists have collaborated on video and set installations for the Miu Miu runway shows, and these projects will also be represented in the new initiative.

“Tales & Tellers” will be previewed on Oct. 15 and open to the public from the following day and until Oct. 20.

“Influenced by Miu Miu’s collaborations across the spectrum of filmmaking, art and fashion, the project draws together myriad narratives and storytelling exploring ever-transforming ideas of femininity,” the company stated. “In turn, Macuga and Dyangani Ose transform the Palais d’Iéna into a concourse for dialogue, both through action and conversation. While the main hypostyle forms a stage for artistic intervention, its parliament becomes an arena for discussion, inviting directors of Miu Miu Women’s Tales and artists who have created video work from the Miu Miu shows to speak not specifically about their films, but rather their own lives and histories, the frames of their work. The result is a discourse not on the physical expression of these women’s creativity, but on their origins, the reasons and thinking behind telling their own tales.”

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