This Iconic ’90s Hair Cream Was Key to Selena Gomez’s Healthy, Shiny Locks at the 2024 Emmy Awards

Selena Gomez never disappoints on red carpet glam, but rather than a bold red lip or statement blush, the focal point of her look was her long, shiny, and simply styled locks. The look perfectly complimented the Best Actress Nominee’s elegant black velvet Ralph Lauren gown, landing her on WWD’s Emmy Awards 2024 Best Dressed List . Luckily, we’ve got all the deets on how her longtime hairstylist, Marissa Marino, achieved her effortlessly polished hair look.

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“My goal for tonight was glossy, shiny hair,” Marino shared in an Instagram post. The stylist enlisted a slew of Fekkai’s shine-boosting hair products, including the cult-favorite Brilliant Glossing Styling Crème that just relaunched last week. When it debuted in 1995, Fekkai’s Brilliant Glossing Styling Crème became a secret weapon for runway and red carpet hair looks, as well as a sought-after shopper favorite for years. In fact, the previously-discontinued product has sold for north of $100 on eBay, but now you can grab a fresh tube for just $30 today. This top hair styling product is beloved for its transformative ability to tamp down every bit of frizz and impart high-shine, glossy results. Formulated with prickly pear seed oil and Italian cold-pressed olive oil, the product deposits deep hydration that penetrates hair follicles, and like a curl cream, it provides a flexible hold on natural coils and straight hair textures — the perfect finishing touch for Gomez’s soft waves.

Hair glossing has been rising among TikTok beauty product trends with over 147 million views and searches to date, but Fekkai’s Brilliant Glossing Styling Crème simplifies glass hair routines in one easy step. But if you want to next-level gleam like Gomez, Marino also invoked other bestsellers from Fekkai’s Brilliant Glossing line. After washing her strands with the Brilliant Gloss shampoo and conditioner , she applied the Styling Crème “from roots to ends and brushed through with Kristin Ess Hair’s Style Assist Large Detangling Hair Brush ,” said the stylist in her post. After blow drying, she followed up with Fekkai’s Glass Hair Anti-Frizz Serum , added soft ringlets to the ends of her hair using the Kristin Ess Titanium Curling Iron , and locked everything in place with Fekkai’s Flexible Hold Hairspray .

Below, shop every product that went into Gomez’s smooth, soft, and ultra-shiny hair look, including the recently relaunched Fekkai Brilliant Glossing Styling Crème that has beauty lovers in a chokehold.

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Fekkai Brilliant Glossing Styling Crème

Price upon publish date of this article: $30

Fekkai Brilliant Gloss Glass Hair Anti-Frizz Serum

Price upon publish date of this article: $30

Fekkkai Brilliant Gloss Shampoo

Price upon publish date of this article: $25

Fekkkai Brilliant Gloss Conditioner

Price upon publish date of this article: $19.95

Fekkai Clean Stylers Flexible Hold Hairspray

Price upon publish date of this article: $27

Kristin Ess Hair’s Style Assist Large Detangling Hair Brush

Price upon publish date of this article: $10.75

Kristin Ess Titanium Curling Iron for Medium to Long Hair – 1.25"

Price upon publish date of this article: $39.98

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Meet the Author

Olivia Cigliano is a Commerce Writer & Producer at Footwear News and WWD where she writes shopping content across fashion, beauty, footwear, TikTok style trends, and more. Cigliano received her bachelor’s degree in journalism from Emerson College, and her byline can be found in publications including Elite Daily and CR Fashion Book. She is currently based in New York City. At WWD, she regularly reports on red carpet beauty trends.