Casetify Gives Barbie’s Purse and Pumps a Life-size Makeover for iPhone Cases and More Apple Tech

Barbie’s accessories are getting the life-size treatment with a little help from Casetify . On Wednesday, the tech brand revealed its latest collaboration, which celebrates the doll’s 65th anniversary.

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Comprising cases for iPhones, AirPods, iPads and MacBooks, as well as Apple Watch bands, the limited-edition capsule ($38 to $112) is available to shop now at casetify.com and at Casetify Studio locations.

The collection sees the comeback of fan-favorite picks from Barbie and Casetify’s initial collaboration in 2022, including a phone charm and hot pink silicone phone cases shaped like purses, boots and cameras — all branded with Barbie’s trademark script.

Other cases, featuring a pink and blue color scheme, have also been released with options across Casetify’s Impact, Ultra Impact, Bounce, Ultra Bounce, Clear and Mirror collections. The latest drop features two new items, an Earbuds Pouch and a Phone Strap.

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Several other companies have teamed up with Barbie in honor of the brand’s 65th anniversary. Loungefly, Reebok, Hallmark and even Krispy Kreme have launched themed apparel, accessories, decor and donut collaborations that prominently feature the doll’s favorite hue: pink.

Last year, coinciding with the release of Greta Gerwig’s “Barbie” film, Mattel sponsored a bevy of beauty and clothing collections pegged to the beloved toy. Zara, Nyx, Primark, Crocs and Cotton On, among others, debuted collaborations that quickly sold out. The Barbiecore craze even extended to other categories, including oral care and luggage with brands like Moon and Béis.

In recent years, Casetify has released collaborative phone accessories with the K-pop phenomenon Blackpink and the viral Japanese collectible brand, Sonny Angel .

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