The most popular Halloween costumes trending on Instagram

CHICOPEE, Mass. (WWLP) – A new study revealed the most Instagrammable Halloween costumes for this year.

A study conducted by PlayFame analyzed Instagram data on the most popular fictional characters including hashtags such as ‘#[character]costume,’ ‘#[character]Halloweenmask,’ ‘#[character]cosplay,’ and ‘#[character]outfit’. The number of posts determined the most popular Halloween costume.

The most popular Halloween costume on Instagram for 2024 is Spider-Man with more than 967,000 posts. The superhero has been around since 1962 when he first appeared in a comic book. The latest Spider-Man movie was released in 2021 called ‘Spider-Man: No Way Home’. The next movie is scheduled to be released in 2025, ‘ Spider-Man: New Home ‘.

Top 10 most Instagrammable Halloween fictional character costumes of 2024

America’s top 10 costume ideas, based on data from Instagram:

1. Spider-Man: 967,358 total number of Instagram posts
2. Naruto: 926,312
3. Harley Quinn: 905,985
4. Batman: 421,297
5. The Joker: 366,007
6. Harry Potter: 324,666
7. Barbie: 245,072
8. Ariel: 220,828
9. Wonder Woman: 213,996
10. Doctor Who: 199,077

A spokesperson for PlayFame said, “Every year, the influence of pop culture becomes increasingly evident in the Halloween costumes people choose to wear and showcase online, as demonstrated by this study. From timeless superheroes to trending anime characters, these Instagram posts show how fans are not only celebrating Halloween but also expressing their love for the characters that resonate with them. It’s fascinating to see how iconic characters continue to inspire creativity and fandom across generations.”

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