Most Trusted Brands of 2024

Countless new companies pop up daily. However, there are some brands consumers trust more than others. There’s a lot that goes into trusting a brand. One way plenty of folks know if they can trust something or not is from word of mouth. If someone has a good experience somewhere or with a product, they’ll likely tell their friends about it. Physical products aren’t the only way to find brands in 2024. The explosion of the internet and technology has added to the amount of companies people have access to.

One of the online companies that has exploded over the last decade is Amazon. At first, Amazon was known as an online bookstore. These days, consumers can purchase nearly anything from a global e-commerce website. Amazon also offers streaming services with dozens of hit shows. The NFL and Amazon even agreed that the streaming service would be the home of Thursday Night Football for years to come. It’s no wonder folks trust Amazon so much.

More people have become clean freaks since the COVID-19 pandemic. There are numerous cleaning products in the world to pick from. One of the most trusted ways to clean up quickly is by using a Clorox wipe. The brand is so trusted that teachers around the United States turn to the product to keep their classrooms tidy. Clorox also offers a spray for folks to wipe down any surface in their house. The desire to stay clean isn’t going anywhere in the future. (For more business content, click here to read about the most memorable “As Seen on TV” products from the 1980s.)

To compile this list of the most trusted brands of 2024, 24/7 Tempo consulted business-related sources. These include Morning Consult Pro, Newsweek, and PRWeekly.

Band-Aid

There are few products in the United States that seemingly everyone has used at least once. However, most people have worn a Band-Aid at some point in their lives, typically during childhood. Falling and getting a cut or bruise was part of growing up for the bulk of kids in the United States. It’s always important to ensure the wound is washed with soap of some kind before covering it. That way, the injury wouldn’t get infected while it heals itself.

It’s no wonder Band-Aid is the most trusted product of 2024. The Millennials and Gen-Zers who grew up using Band-Aids for themselves are now having families of their own. They know how useful the product was for them when they were exploring the world for the first time. There are other knock-off brands at stores that are slightly cheaper than the actual Band-Aid brand. Yet, most consumers are willing to spend extra money to feel confident that they’re getting the best product on the shelf.

UPS

The rush of getting a package delivered is second to none for nearly everyone. Whether you were online shopping or someone else in your life was sending you something, a package arriving on your doorstep can change the whole day. While there are plenty of ways to ship large boxes or products, the most trusted way to get something from point A to point B is with UPS. Their trucks can be spotted from nearly a mile away, as the brown and yellow tint is instantly recognizable.

Most folks feel plenty of stress when it comes to shipping something. Anyone who’s ever shipped or expected to receive something that’s made of glass is holding their breath the entire time until it arrives safe and sound. No company’s more trusted to get something delicate to its final destination in one piece than UPS. Plenty of people who have had quality experiences with UPS tell their friends and family members about it, which is one of the reasons they’re so popular.

Google

The universe is filled with an endless amount of questions that pop into people’s brains all throughout the day. Whenever someone has a question that nobody else around them has the answer to, the immediate next step is to Google it. Once Google spits out an answer, anyone who is curious accepts it and continues on with their day. People have become so used to relying on Google for answers that most young kids haven’t been forced to look an answer up in a book.

Google doesn’t only offer answers to questions, though. There’s an entire section of the search engine that’s dedicated to translating languages. For travelers visiting a foreign country who don’t speak the native language, having Google Translate as a reliable option is the next best thing. Companies advertise their services on Google for people to find. Nearly every family has used Google at one point to find a restaurant to eat at. There are plenty of search engines out there, but none match the reliability of Google.

Lysol

The COVID-19 pandemic turned most folks into clean freaks. The idea of germs being anywhere near you is now a dark thought that nobody wants to have. There are plenty of cleaning products in the world, but millions of people around the world pick Lysol above anything else. The company has become primarily known for its disinfectant spray. It’s important to wipe the spray up after releasing it onto whatever surface you want to clean.

Millennials and Gen-Zers have proven they’re attempting to be the generation who keeps everything clean, no matter what it is. These age groups don’t want to experience another pandemic and feel stuck inside. One of the key groups of people who use Lysol on a daily basis is doctors. The disinfectant spray is used to wipe surfaces and areas where sick folks spend time. There are tons of different disinfectant sprays to pick from, but the most trusted is Lysol.

Dove

This product also stays on the topic of keeping clean. It’s common practice for most folks to shower after a long day of work. Plenty of citizens don’t want to bring the day into the bed with them. The best way to avoid that is by using the most trusted brand of soap to clean your body. That happens to be Dove. There’s something special about how Dove soap makes the consumer feel once they apply it.

Unlike most soaps, Dove leaves the person feeling soft and cozy. There are countless different smells to pick from when it comes to deciding on the scent that’s right for you. Dove has mastered both bars of soap and liquid soap. There are travel sizes of both, which means folks don’t have to rely purely on the cheap hotel soap that’s offered. Dove also makes shampoo. Hair that’s cleaned by Dove feels softer than using other brands. People aren’t going to stop showering at all, which means Dove products will be sold for a long time.

Amazon

It’s challenging to find someone who hasn’t used an Amazon service at least once in their lifetime. The e-commerce store has branched out into tons of different avenues. It was first formed by Jeff Bezos who wanted to start an online bookstore. These days, nearly every product in the world is available for purchase on Amazon. The company offers quick delivery, as most cities are close to an Amazon warehouse. E-commerce isn’t the only service Amazon offers, though.

Plenty of folks have purchased an Amazon Fire Stick for their home. Consumers first plug the product into their television set. From there, they have access to tons of various apps. These range from Netflix to Hulu and everything in between. The NFL, the largest sports league in North America, sold the rights to Thursday Night Football to Amazon at the start of the 2023 season. There are even talks of the NBA signing a deal with Amazon Prime Video to show games. People trust Amazon to deliver their packages and provide them with top-tier entertainment in two of the biggest markets in the United States.

Colgate

Whenever someone looks at you for the first time, one of the first things they’ll notice is your smile. If you have clean, white teeth, the other person typically gets the impression that you truly care about your health. The most popular and trusted toothpaste brand in 2024 is Colgate. Toothpaste isn’t the flashiest product in the world, but it’s something that every house has in their cabinets. There are plenty of fresh scents for buyers to purchase.

Oral hygiene is one of the most important forms of self-love. If you have breath that doesn’t smell good, there’s a high chance you won’t have many friends in your social circle. Even if you’re the funniest and nicest person in the world, folks won’t want to be near you if your breath isn’t up to snuff. People truly care about their teeth and oral hygiene, which means Colgate will be one of the most popular products sold for a long time.

Kleenex

One of the most popularly used brands around the world is Kleenex. In fact, the company has become so closely knit with tissues that there are plenty of folks who have replaced “tissue” with “Kleenex” entirely. Households around the United States are filled with Kleenex boxes in case someone gets sick. There are other times when someone has a casual sneeze and needs a Kleenex to clean themselves up before going on with their day.

Kleenex tissues are softer than any other brand on the market. If someone is sick, the last thing they need is a box of tissues that’s going to irritate their face and nose. There’s moisture inside of a Kleenex tissue that makes it far more comfortable to blow into. Schools are filled with Kleenex boxes as well. It’s one of the most commonly used items inside of a classroom, especially with younger kids. The need for Kleenex tissues isn’t going anywhere soon, so expect to see them on shelves for a long time.

Home Depot

Home improvement projects take up the time of countless people in the United States. There’s something incredibly gratifying about doing a job yourself. You can save tons of money during a project along the way if you purchase the materials on your own and learn how to complete the job. Home Depot is the most popular home improvement store in the United States. There are materials for nearly everything the second you step inside. They also offer classes for those who wish to learn about home improvement.

The only downside to the future of Home Depot is more young people are renting homes than purchasing them. They won’t have the same ability to do home improvement projects that the generations above them did. If more Millennials and Gen-Zers decide to purchase homes, they’ll likely go to Home Depot to get the job done. There’s also a trend where single women go to Home Depot with the hopes of finding a husband. The single women feel as though it’s a place to find someone handy and smart.

USPS

Unlike UPS, USPS ships everything from letters to large packages. Folks around the United States trust the USPS with important documents and even mailing checks to pay bills. While it’s illegal to go through someone else’s mail, it takes tons of courage to put money in an envelope and send it to someone. The USPS is run by the United States Federal Government, which is why so many folks feel comfortable and confident using it.

Tons of folks also use the USPS for shipping packages. There’s always a risk when it comes to shipping something, especially if it’s fragile. One thing the USPS does for customers is offer insurance on packages. That gives customers peace of mind that the situation will be fixed if something ever goes wrong. Since the USPS is run by the government, people also use them to get their passports. There are plenty of reasons why folks trust the USPS.

Tylenol

Tylenol is one of the most commonly used medications to alleviate pain. It’s common for someone to have a headache and take Tylenol to ease it during the middle of the day. Tylenol isn’t only used for headaches, though. Tons of athletes use the medication to rid their bodies of pain before a game. If you’re someone who uses the medication before a game or working out, it’s important to remember to avoid pushing yourself too hard. Just because you can’t feel the pain doesn’t mean there isn’t an issue.

The medication has been the source of plenty of studies over the years. The idea of a placebo drug is something doctors and scientists are fascinated by. Tylenol is so trusted by people that even if they’re given a pill with nothing in it and told it’s Tylenol, their bodies will feel better. It goes to show how powerful the human brain is. Tylenol won’t be going anywhere in the future as there’s always going to be a market for easing body pain.

Clorox

Clorox is one of the most trusted brands in the world when it comes to quickly cleaning something. People are looking to ensure every part of their life is germ-free. Over the years, Clorox has perfected the disinfectant wipe. It’s so trusted that teachers keep their closest stocked full of Clorox wipes for the year. It’s no secret that elementary schools are some of the most germ-filled places in the world. The fact that most teachers only use Clorox wipes shows how trusted they are.

Millennials and Gen-Zers were some of the first students to use Clorox wipes in their elementary school classrooms. Today, they’re passing down the trust of Clorox to their kids. Since so many young people don’t want to experience another pandemic, they want to use the best cleaning products they can. The ease of using a Clorox wipe is second to none, so expect to see them on shelves for the long haul.

The Weather Channel

There’s something nostalgic about checking The Weather Channel and preparing outfits for the week. Even though phones have the weather listed right on them, plenty of young people enjoy hearing about what’s going on around the country. There are tons of different weather phenomena that happen at every part of the year. Springtime is filled with tornados in different states, while people in the south fear hurricanes in the summer. The Weather Channel does an amazing job of showcasing the beautiful fall colors and covering winter storms.

The Weather Channel also offers an app where people can check the forecast of different places they’re considering visiting. There are multiple ways to consume The Weather Channel, which is why so many people love it. The folks behind the scenes were smart and figured out they needed to get ahead of the curve. They created phone apps that are easy to work and understand. Since weather changes will happen forever, The Weather Channel will continue to be the most common place to get forecasts.

Visa

It’s incredibly common to use a credit card for purchases. More Americans are relying on credit cards than ever before. There are plenty of different companies that offer credit cards for consumers to use. However, the most trusted credit card is Visa. There are a multitude of reasons for this. Customer service is a big thing for folks with credit cards. As technology has grown, it’s become more frequent to have your credit card information stolen. Whenever that happens, the last thing anyone wants to deal with is someone who doesn’t seem to care.

Visa also offers one of the lowest interest rates on their credit cards. Tons of people find themselves in a situation where the interest is what they keep paying on their credit card, not the actual purchases. Visa cardholders enjoy a lower rate than most. It’ll be interesting to see if Visa keeps its interest rates low as time goes on. For now, they’re the most popular credit card for consumers to use on the open market.

Lowe’s

Home Depot isn’t the only option consumers have when it comes to home improvement. Lowe’s has attempted to catch Home Depot in the race for most trusted among consumers. They’ve done a great job in doing so. One of the reasons people love Lowe’s is because of the prices. These days, consumers care about quality and price. Lowe’s has done a great job of marketing itself as a company with both the best product and the lowest price.

Lowe’s still has work to do when it comes to catching Home Depot in some departments, though. Home Depot offers rental vehicles to transport the goods you buy from the store. There are various classes at Home Depot that people can take to learn more about home improvement. There’s nothing wrong with healthy competition between two stores. It only works out for the consumer, which is how it should be. (For more consumer content, click here to read about brands only Americans eat because they’re banned everywhere else.)

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