Yeti fans once again on the hunt as the brand launches new Key Lime and Wild Vine colorways

There can be few brands outside of fashion who can create a real internet buzz just by announcing new colorways. Yeti is one such brand. Who knew that purveyors of fine outdoors feasting and drinking gear (coolers come no cooler) would regularly get the socials excited merely by giving their kit a makeover.

And it’s happened again. The new Yeti hues for this summer season are Key Lime, a fresh green inspired by the Florida Keys (and the eponymous pie, no doubt) and the rich burgundy Wild Vine, inspired by “those who forage and feast”.

And fans are already in love and (jokingly) cursing the company because, as brandonwasserman_ says on Instagram, “now I have to go back to the store and buy 2x more of everything”.

Fans on the the YetiCoolers subreddit seems especially taken with the Key Lime colorway. “The GOAT colorway,” says IKingofredlions , while Bababooey316 adds, “Wow they make them in that color now! I’m going to be broke!!!!”

While on Instagram the burgundy was meeting with approval: “Dude that Wild Vine is 🤌🤌” says conner.mcphee .

Yeti fans cans update their top-of-the-range, hugely practical yet still aesthetically chef’s kiss coolers, mugs, tote bags, tumblers and other outdoors foodie-related receptacles in these two new colorways straight from the Yeti website. Click here for Wild Vine and here for Key Lime .

(You can even buy a Yeti wine cooler in Wild Vine, and, while there are bound to be oenophiles who’ll shudder at the idea of chilled red wine, it’s perfectly fine to chill Burgundy and other red wines on hot days rather than let it simmer in the heat – quite refreshing in fact.)

If you’re not a convert already you may wonder why Yeti products are so expensive , but they have the performance to back up their price, they’re made by people who understand what people want from the products and they’re thoroughly and rigorously tested. Plus they come in pretty colors. We wonder what'll be next...

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