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Product of the Week: Is Supernatural the Best VR Fitness App?
Those looking to add a little magic to their workouts should look no further than Supernatural, available on the Meta Quest All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission After two years in development, virtual reality… The post Product of the Week: Is Supernatural the Best VR Fitness App? appeared first on Athletech News.
The Ranch, a Malibu Staple, Brings Wellness Retreat to NYC
While wellness clubs are already big business in Manhattan, the Ranch offers an escape from city life with 200 acres in the Lower Hudson Valley A new wellness experience has opened in New York, which is quickly becoming a haven for holistic health experiences. While other health and wellness sanctuaries can be found within the… The post The Ranch, a Malibu Staple, Brings Wellness Retreat to NYC appeared first on Athletech News.
Life Time Doubles Down on Pickleball as NYC Complex Opens
As its 7-court complex opens in the Big Apple, Life Time has partnered with pickleball pros to release training videos for its members Life Time, already deeply invested in the pickleball craze to satisfy rising demand, has partnered with Ben and Collin Johns, two pickleball pros, to produce a series of 70 instructional videos centering… The post Life Time Doubles Down on Pickleball as NYC Complex Opens appeared first on Athletech News.
BoydSense Raises $7.5M for Breathable Glucose Monitor
As demand soars for metabolic health, the race is on to see which company can develop the most easy-to-use continuous glucose monitor (CGM) Monitoring your metabolic health, in a literal sense, could soon be as simple as breathing in and breathing out. BoydSense, a French medical device startup, has raised an additional €7 million ($7.5… The post BoydSense Raises $7.5M for Breathable Glucose Monitor appeared first on Athletech News.
Boutique Fitness Brands Must Embrace Diversity, Equity & Inclusion, Leaders Say
Embedding DEI in boutique fitness models enhances community and drives business success, although there’s a prevailing sense that many brands aren’t doing enough Diversity, equity and inclusion (DEI) are more than just buzzwords; they’re components of a successful business strategy, especially for boutique fitness brands. Focusing on BIPOC representation extends beyond a trend, and for… The post Boutique Fitness Brands Must Embrace Diversity, Equity & Inclusion, Leaders Say appeared first on Athletech News.
Peloton Axes Unlimited Free App Membership in Short-Lived Experiment
The connected fitness company hasn’t converted enough free subscribers into paid ones to make its free app tier a success Peloton has quietly discontinued access to its unlimited free-membership app tier after failing to convert paid subscribers, marking a new setback in the brand’s push to conquer the digital fitness content space. The change, which… The post Peloton Axes Unlimited Free App Membership in Short-Lived Experiment appeared first on Athletech News.
BowFlex Sold to Matrix Parent in $37.5M Deal
The once-high-flying home fitness equipment brand filed for bankruptcy last month amid post-pandemic challenges At-home fitness equipment manufacturer BowFlex, which filed for bankruptcy in March amid the post-pandemic return to in-person fitness, has received an order approving the sale of its assets pursuant to the terms of a stalking horse agreement with Johnson Health Tech… The post BowFlex Sold to Matrix Parent in $37.5M Deal appeared first on Athletech News.
Planet Fitness Names Colleen Keating CEO at Pivotal Time for Gym Brand
Keating will look to grow the gym giant while wrestling with key decisions including potentially increasing the price of a Planet Fitness membership Planet Fitness has named Colleen Keating its new CEO, which comes as the high-value, low-price (HVLP) fitness operator continues to win with Gen Z but also looks to move past turmoil including… The post Planet Fitness Names Colleen Keating CEO at Pivotal Time for Gym Brand appeared first on Athletech News.
Why Connected Fitness Is a Must for Fitness Franchise Brands in 2024
Offering a connected fitness experience that spans equipment, coaching and entertainment gives franchise brands an edge when it comes to attracting, engaging and retaining members, according to Echelon Having supplied thousands of locations as a leading manufacturer of smart fitness equipment and best-in-class workout content, Echelon is all in on the power of connected fitness… The post Why Connected Fitness Is a Must for Fitness Franchise Brands in 2024 appeared first on Athletech News.
Tracy Anderson Opens London Studio Amid Longevity Boom
Anderson’s arrival in the Knightsbridge neighborhood of London marks her seventh studio worldwide and comes as the UK’s capital city embraces wellness and longevity Fitness pioneer Tracy Anderson has found a home for her first London studio, nestled inside the luxurious walls of Surrenne, an exclusive members-only well-being and longevity-focused club in the Knightsbridge neighborhood.… The post Tracy Anderson Opens London Studio Amid Longevity Boom appeared first on Athletech News.
For Life Time’s Casey Cohen, Group Fitness Is a Chance for Social Exploration
Cohen, a popular trainer at who teaches at Life Time’s NYC locations, has inspired class members find a new job or make other significant life shifts Across four New York City Life Time facilities, an energetic NASM-certified personal trainer, Casey Cohen, is leading a cathartic fitness movement. Her motto, “You never need external validation to… The post For Life Time’s Casey Cohen, Group Fitness Is a Chance for Social Exploration appeared first on Athletech News.
Lindora Inks Multi-Unit Franchise Deals Across US
Xponential Fitness has big expansion plans for Lindora, a chain of metabolic health clinics that offers GLP-1s and holistic wellness services Xponential Fitness’ entry into the market-disrupting metabolic health franchising space is off to a strong start, with the boutique fitness and wellness franchisor announcing a slew of multi-unit license deals to expand Lindora across… The post Lindora Inks Multi-Unit Franchise Deals Across US appeared first on Athletech News.
Weed & Workouts: Cannabis Offers Fitness Benefits, Study Finds
Marijuana may help people better enjoy their workouts but it can also increase perceived exertion, researchers have found Regular cannabis users who indulge in legal-market marijuana before engaging in exercise may experience a more positive workout, according to a new study from the University of Colorado published in Sports Medicine. Stemming from the first state… The post Weed & Workouts: Cannabis Offers Fitness Benefits, Study Finds appeared first on Athletech News.
Former NFL Couple Finds Calling as Athletic Republic Franchise Owners
Barry and Shae Sims were named 2023 franchisees of the year by the International Franchise Association Barry and Shae Sims, Utah-based franchise owners of Athletic Republic, juggle it all. The busy couple, who married in 1999, operate two sports performance training facilities in West Jordan and Park City while contributing to their community and raising… The post Former NFL Couple Finds Calling as Athletic Republic Franchise Owners appeared first on Athletech News.
NYC-Society Launches To Help New Yorkers Find the Right Fitness Studios
Launching with 1,000 members and partnerships with popular studios, NYC-Society offers an alternative to traditional class-booking platforms Following a successful launch in Chicago, fitness entrepreneur Erin Schirack has brought her wellness discovery platform, NYC-Society, to New York City. The one-stop site for finding the best studios, trainers and workouts in the Big Apple, NYC-Society is… The post NYC-Society Launches To Help New Yorkers Find the Right Fitness Studios appeared first on Athletech News.
BODi Offers Subscription-Free Programs To Drive Downloads
The company formerly known as Beachbody is making classes like P90X, 21 Day Fix and Portion Fix available via an individual purchase model BODi, the health and fitness company formerly known as The Beachbody Company, plans to gradually transition its popular subscription-gated fitness and nutrition programs, such as P90X, 21 Day Fix and Portion Fix,… The post BODi Offers Subscription-Free Programs To Drive Downloads appeared first on Athletech News.
Hyrox Launches Training Ecosystem for Gyms Worldwide
People around the world will be able to train for Hyrox fitness races at their local gyms with dedicated equipment and workout programming Global fitness race brand Hyrox is going the distance, outfitting thousands of gyms worldwide with equipment and workout programming to create official Hyrox Training Clubs. Hyrox announced a partnership with Fiit, a… The post Hyrox Launches Training Ecosystem for Gyms Worldwide appeared first on Athletech News.
REP Fitness Pushes Deeper Into European Home Gym Market
The fast-growing equipment supplier is looking to re-create its American home-fitness success across the pond REP Fitness, the fitness equipment supplier known for its innovative approach to strength and cardio machinery, is looking to expand its presence in Europe with a direct-to-consumer (DTC) push. While REP has already established itself in the United States, the… The post REP Fitness Pushes Deeper Into European Home Gym Market appeared first on Athletech News.
Stakt Aims To Transform Yoga Mat Market With Foldable Design
The Stakt Mat is twice as thick as a standard yoga mat and folds into a block, making it suitable for various workouts Yoga mats are one of the most basic – and arguably the most mundane – pieces of exercise equipment out there. Stakt, a female-founded wellness brand, is out to change that. With… The post Stakt Aims To Transform Yoga Mat Market With Foldable Design appeared first on Athletech News.
Equinox Adds Biomarker Lab Tests in Personalized Health Play
A partnership with Function Health will see Equinox trainers develop specialized programs based on each member’s biological profile Having mastered the art of melding fitness, wellness and luxury, Equinox is taking health optimization and personalization to new heights, partnering with Function Health, a longevity health-tech startup founded by Dr. Mark Hyman. The exclusive partnership will… The post Equinox Adds Biomarker Lab Tests in Personalized Health Play appeared first on Athletech News.
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