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Genesis Health Clubs Enters New York, Acquiring Saw Mill Club
The Kansas-based health club operator is quickly establishing a presence in the Northeast, having recently bought The Atlantic Club in New Jersey Genesis Health Clubs, a top operator of privately owned clubs across the United States, is expanding its empire. The brand has acquired Saw Mill Club’s two locations in Mt. Kisco, New York, pushing… The post Genesis Health Clubs Enters New York, Acquiring Saw Mill Club appeared first on Athletech News.
JetSet Pilates Coming to SoHo as Fitness Brand Keeps Expanding
Goli Soli, a NASM-certified personal trainer with a background in hot yoga, Pilates and more, signed a deal to bring the upstart Miami brand to NYC As Pilates takes the boutique fitness world by storm, Miami-based JetSet Pilates has been expanding beyond the Sunshine State as it plots the ambitious goal of 600 franchised studios… The post JetSet Pilates Coming to SoHo as Fitness Brand Keeps Expanding appeared first on Athletech News.
PXG Apparel’s Renee Parsons on Changing Golf Through Fashion
Parsons, who spearheaded the launch of PXG’s apparel arm back in 2018, is working to make golf more inclusive, particularly for women Parsons Xtreme Golf (PXG) was founded in 2013 by businessman Bob Parsons, the founder of GoDaddy. PXG was inspired by Parson’s desire to make the world’s best golf equipment, and the brand invested… The post PXG Apparel’s Renee Parsons on Changing Golf Through Fashion appeared first on Athletech News.
NASM Honors Augie Nieto With Don Wildman Commitment To Excellence Award
The award highlights Nieto’s legacy in fitness innovation and his inspiring dedication to ALS research and awareness Recognized for his groundbreaking contributions to the fitness industry and his relentless fight against ALS, Augie Nieto has been named the 2024 recipient of the Don Wildman Commitment to Excellence Award. The National Academy of Sports Medicine (NASM),… The post NASM Honors Augie Nieto With Don Wildman Commitment To Excellence Award appeared first on Athletech News.
Open Squash, an NYC Nonprofit, Wants To Make the High-End Sport Accessible
Squash is typically reserved for country clubs and luxury gyms. Open Squash is looking to change that, opening a 21,000-square-foot facility in New York’s Financial District It’s Open Squash’s mission to bring the sport of squash to the masses – regardless of color, sex, race and even income. The brand is doing so in a big… The post Open Squash, an NYC Nonprofit, Wants To Make the High-End Sport Accessible appeared first on Athletech News.
Hims & Hers, Nestle Enter the GLP-1 Race
Telehealth platform Hims & Hers is releasing a low-cost option for weight-loss drug seekers. Nestle, meanwhile, is launching a frozen food line meant to help GLP-1 users preserve muscle Hims & Hers Health is finally tossing its hat into the GLP-1 weight loss medication ring — at a discounted rate. The fast-growing telehealth platform will… The post Hims & Hers, Nestle Enter the GLP-1 Race appeared first on Athletech News.
How Technogym Is Using AI To Modernize Fitness
Technogym’s AI-based products, Checkup and Coach, are gaining widespread attention for their groundbreaking tech at a time when longevity dominates the conversation The fitness and wellness industry is no exception to the rapid adoption of artificial intelligence. Technogym, a leading fitness technology and equipment company, is leading that charge. The company, founded by Nerio Alessandri… The post How Technogym Is Using AI To Modernize Fitness appeared first on Athletech News.
The 6 Best Activewear Brands for Summer
Looking for summertime gear that’ll take you from the trails to the mat to the golf course? Look no further than these brands All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission For those looking to upgrade… The post The 6 Best Activewear Brands for Summer appeared first on Athletech News.
Gym Utilization Rates Crush Pre-Pandemic Levels, Data Shows
Q1 check-ins have nearly doubled from pre-pandemic levels while demand for personal training soars, according to a report from ABC Fitness If the gym seems more crowded this year, it’s not your imagination. A new report from fit tech giant ABC Fitness shows that gym check-ins are up 60% in the first quarter of 2024… The post Gym Utilization Rates Crush Pre-Pandemic Levels, Data Shows appeared first on Athletech News.
CEO Corner: Goruck’s Jason McCarthy on the Rucking Revolution
McCarthy believes rucking — the sport of walking or hiking with a weighted backpack — will become bigger than running. His brand Goruck is leading that charge Jason McCarthy created Goruck back in 2008 thanks to a nudge from his wife, Emily, who was stationed in West Africa while working as a CIA agent but… The post CEO Corner: Goruck’s Jason McCarthy on the Rucking Revolution appeared first on Athletech News.
F45 To Offer Hyrox Workouts as Part of New Partnership
As an official training partner, F45 studios worldwide can offer their members Hyrox workouts, preferential access to races and more With both brands developing innovative functional training workouts, Hyrox, the fitness racing pioneer, and F45 Training, known for its 45-minute HIIT sessions, have much in common. The sides are now partners, inking a two-year agreement that… The post F45 To Offer Hyrox Workouts as Part of New Partnership appeared first on Athletech News.
Wello Works Launches in US To Redefine Workplace Wellness
Taking a “proper break” is more important than ever, says Wello Works founder Tony de Leede A work-and-wellness concept hailing from Australia that combines popular therapies like HydroMassage and infrared saunas with the daily grind has become a reality with Wello Works, a new wellness coworking lounge that opened this month in Sandy Springs, a… The post Wello Works Launches in US To Redefine Workplace Wellness appeared first on Athletech News.
Rosy, obé Aim To Change the Conversation Around Women’s Sexual Health
The at-home fitness and sexual wellbeing apps have partnered to produce educational content on women’s health, including the intersection between exercise and sex drive Rosy, a physician-founded women’s health app, has partnered with obé, an online fitness company, to shed light on the interconnected nature of physical fitness and sexual wellbeing. As part of the… The post Rosy, obé Aim To Change the Conversation Around Women’s Sexual Health appeared first on Athletech News.
Todd Durkin Promises ‘Epic’ Fitness Event at First-Ever Impact Summit
The Impact Summit aims to create impactful changes in attendees’ lives through expert-led sessions and a networking focus The upcoming Impact Summit, organized by strength and conditioning coach Todd Durkin, founder of Fitness Quest 10 in San Diego, is set to gather fitness professionals and enthusiasts for a series of developmental sessions and networking opportunities.… The post Todd Durkin Promises ‘Epic’ Fitness Event at First-Ever Impact Summit appeared first on Athletech News.
HigherDose Launches Red Light Hat for Hair Health
The wellness tech brand’s newest product increases blood flow to the scalp to promote healthier hair and stimulate growth All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission HigherDose, the at-home wellness tech brand with popular products… The post HigherDose Launches Red Light Hat for Hair Health appeared first on Athletech News.
Xponential Sells Row House To Streamline Boutique Fitness Portfolio
The fitness and wellness franchisor says divesting from the indoor rowing brand will allow it to put more “time and resources on the brands that best fit our portfolio” Xponential Fitness has completed the divestiture of indoor rowing brand Row House to emerging health and wellness franchisor Extraordinary Brands, which follows a similar move Xponential… The post Xponential Sells Row House To Streamline Boutique Fitness Portfolio appeared first on Athletech News.
Peloton Enters Into $1B Loan Facility as Part of Refinancing Effort
The connected fitness company has had trouble adjusting to the post-pandemic environment, recently losing its CEO and laying off a chunk of its workforce Peloton will enter into a $1 billion loan facility among other financial moves as the struggling connected fitness company embarks on what it calls a “global refinancing” plan. On Monday, Peloton… The post Peloton Enters Into $1B Loan Facility as Part of Refinancing Effort appeared first on Athletech News.
Powerhouse Gyms Taps Skelcore as Preferred Equipment Vendor
Skelcore, a Miami-based equipment brand founded in 2020, is quickly making a name for itself in the industry Powerhouse Gyms International, a gym brand that’s been around for nearly 50 years, has new equipment on the way for its 1.8 million members. The brand announced it has entered a global licensing deal with Skelcore, naming… The post Powerhouse Gyms Taps Skelcore as Preferred Equipment Vendor appeared first on Athletech News.
American Workers May Be Eating Their Way To Poor Productivity
70% of U.S. workers say their employers make ultra-processed foods readily available despite their links to decreased cognitive function and energy levels, a new report found One in six U.S. employees considers themselves addicted to ultra-processed food, according to new research from global healthy eating platform Lifesum. Ultra-processed foods, or UPFs—a term coined by Carlos… The post American Workers May Be Eating Their Way To Poor Productivity appeared first on Athletech News.
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