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Planet Fitness Names Colleen Keating CEO at Pivotal Time for Gym Brand
Keating will look to grow the gym giant while wrestling with key decisions including potentially increasing the price of a Planet Fitness membership Planet Fitness has named Colleen Keating its new CEO, which comes as the high-value, low-price (HVLP) fitness operator continues to win with Gen Z but also looks to move past turmoil including… The post Planet Fitness Names Colleen Keating CEO at Pivotal Time for Gym Brand appeared first on Athletech News.
Why Connected Fitness Is a Must for Fitness Franchise Brands in 2024
Offering a connected fitness experience that spans equipment, coaching and entertainment gives franchise brands an edge when it comes to attracting, engaging and retaining members, according to Echelon Having supplied thousands of locations as a leading manufacturer of smart fitness equipment and best-in-class workout content, Echelon is all in on the power of connected fitness… The post Why Connected Fitness Is a Must for Fitness Franchise Brands in 2024 appeared first on Athletech News.
Tracy Anderson Opens London Studio Amid Longevity Boom
Anderson’s arrival in the Knightsbridge neighborhood of London marks her seventh studio worldwide and comes as the UK’s capital city embraces wellness and longevity Fitness pioneer Tracy Anderson has found a home for her first London studio, nestled inside the luxurious walls of Surrenne, an exclusive members-only well-being and longevity-focused club in the Knightsbridge neighborhood.… The post Tracy Anderson Opens London Studio Amid Longevity Boom appeared first on Athletech News.
For Life Time’s Casey Cohen, Group Fitness Is a Chance for Social Exploration
Cohen, a popular trainer at who teaches at Life Time’s NYC locations, has inspired class members find a new job or make other significant life shifts Across four New York City Life Time facilities, an energetic NASM-certified personal trainer, Casey Cohen, is leading a cathartic fitness movement. Her motto, “You never need external validation to… The post For Life Time’s Casey Cohen, Group Fitness Is a Chance for Social Exploration appeared first on Athletech News.
Lindora Inks Multi-Unit Franchise Deals Across US
Xponential Fitness has big expansion plans for Lindora, a chain of metabolic health clinics that offers GLP-1s and holistic wellness services Xponential Fitness’ entry into the market-disrupting metabolic health franchising space is off to a strong start, with the boutique fitness and wellness franchisor announcing a slew of multi-unit license deals to expand Lindora across… The post Lindora Inks Multi-Unit Franchise Deals Across US appeared first on Athletech News.
Former NFL Couple Finds Calling as Athletic Republic Franchise Owners
Barry and Shae Sims were named 2023 franchisees of the year by the International Franchise Association Barry and Shae Sims, Utah-based franchise owners of Athletic Republic, juggle it all. The busy couple, who married in 1999, operate two sports performance training facilities in West Jordan and Park City while contributing to their community and raising… The post Former NFL Couple Finds Calling as Athletic Republic Franchise Owners appeared first on Athletech News.
NYC-Society Launches To Help New Yorkers Find the Right Fitness Studios
Launching with 1,000 members and partnerships with popular studios, NYC-Society offers an alternative to traditional class-booking platforms Following a successful launch in Chicago, fitness entrepreneur Erin Schirack has brought her wellness discovery platform, NYC-Society, to New York City. The one-stop site for finding the best studios, trainers and workouts in the Big Apple, NYC-Society is… The post NYC-Society Launches To Help New Yorkers Find the Right Fitness Studios appeared first on Athletech News.
BODi Offers Subscription-Free Programs To Drive Downloads
The company formerly known as Beachbody is making classes like P90X, 21 Day Fix and Portion Fix available via an individual purchase model BODi, the health and fitness company formerly known as The Beachbody Company, plans to gradually transition its popular subscription-gated fitness and nutrition programs, such as P90X, 21 Day Fix and Portion Fix,… The post BODi Offers Subscription-Free Programs To Drive Downloads appeared first on Athletech News.
Hyrox Launches Training Ecosystem for Gyms Worldwide
People around the world will be able to train for Hyrox fitness races at their local gyms with dedicated equipment and workout programming Global fitness race brand Hyrox is going the distance, outfitting thousands of gyms worldwide with equipment and workout programming to create official Hyrox Training Clubs. Hyrox announced a partnership with Fiit, a… The post Hyrox Launches Training Ecosystem for Gyms Worldwide appeared first on Athletech News.
REP Fitness Pushes Deeper Into European Home Gym Market
The fast-growing equipment supplier is looking to re-create its American home-fitness success across the pond REP Fitness, the fitness equipment supplier known for its innovative approach to strength and cardio machinery, is looking to expand its presence in Europe with a direct-to-consumer (DTC) push. While REP has already established itself in the United States, the… The post REP Fitness Pushes Deeper Into European Home Gym Market appeared first on Athletech News.
Stakt Aims To Transform Yoga Mat Market With Foldable Design
The Stakt Mat is twice as thick as a standard yoga mat and folds into a block, making it suitable for various workouts Yoga mats are one of the most basic – and arguably the most mundane – pieces of exercise equipment out there. Stakt, a female-founded wellness brand, is out to change that. With… The post Stakt Aims To Transform Yoga Mat Market With Foldable Design appeared first on Athletech News.
Equinox Adds Biomarker Lab Tests in Personalized Health Play
A partnership with Function Health will see Equinox trainers develop specialized programs based on each member’s biological profile Having mastered the art of melding fitness, wellness and luxury, Equinox is taking health optimization and personalization to new heights, partnering with Function Health, a longevity health-tech startup founded by Dr. Mark Hyman. The exclusive partnership will… The post Equinox Adds Biomarker Lab Tests in Personalized Health Play appeared first on Athletech News.
EuropeActive Welcomes New CEO, Elects Board Members
Kai Troll will lead Europe’s top non-profit health and fitness organization into its “next great chapter” following strong 2023 results EuropeActive, the leading not-for-profit for promoting fitness, physical activity and healthy living in Europe, officially introduced Kai Troll as its new CEO and provided the results of its General Assembly election. The key appointments were… The post EuropeActive Welcomes New CEO, Elects Board Members appeared first on Athletech News.
Xponential Fitness Loses Pair of Execs, Adds to Lindora Team
While its international head and digital platform president are departing, Xponential added some executive firepower to its new wellness brand Xponential Fitness has lost a pair of longtime executives, although the boutique fitness and wellness franchisor has fortified the leadership team behind Lindora as it plans to scale the metabolic health brand it recently acquired.… The post Xponential Fitness Loses Pair of Execs, Adds to Lindora Team appeared first on Athletech News.
F45 Eyes Booming Wellness & Recovery Market To Drive Growth
The fitness franchise has launched wellness brands like FS8 and Vaura Pilates. It’s also planning to embrace recovery as a complement to its core HIIT offerings F45 Training’s turnaround under new CEO Tom Dowd has been something to behold over the past few months. New and exciting programs from the brand have brought members everywhere… The post F45 Eyes Booming Wellness & Recovery Market To Drive Growth appeared first on Athletech News.
Product of the Week: Is the Future App the Future of Personal Training?
Future is a virtual personal training app with a twist: a real person on the other side of the screen All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission As the connected fitness space figures out its… The post Product of the Week: Is the Future App the Future of Personal Training? appeared first on Athletech News.
Pvolve, HigherDose Partner on Mindfulness Classes
The fitness brand has teamed up with the at-home wellness tech company to offer three new rest and recovery-focused classes Pvolve has partnered with HigherDose to bring rest and recovery-focused classes to its platform. In addition to its in-person studio presence, the omni-channel fitness brand offers over 1,300 on-demand and streaming workouts, which will now… The post Pvolve, HigherDose Partner on Mindfulness Classes appeared first on Athletech News.
CEO Corner: How Amy Neary Grew Prime IV Hydration & Wellness
Neary’s fast-growing IV therapy franchise opened its 100th location at the end of 2023 and could have up to 750 units by the end of 2027 The best businesses are forged out of a healthy mix of inspiration, execution and adaptability. Amy Neary, founder and CEO of Prime IV Hydration & Wellness, has used all… The post CEO Corner: How Amy Neary Grew Prime IV Hydration & Wellness appeared first on Athletech News.
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