Columbus
Athletech News
Could a Slow January for Gyms Spell Trouble?
Foot traffic to major fitness operators like Planet Fitness flattened in what is typically a busy month for gyms and studios January typically brings a surge in fitness and health resolutions, with gyms bustling with new members and those recommitting. However, foot traffic to ten major fitness operators fell flat last month, with analysts attributing… The post Could a Slow January for Gyms Spell Trouble? appeared first on Athletech News.
Celebrity Trainer Don Saladino on the ‘Magical’ Benefits of Halo Hydration
Saladino, who trains celebrities like Ryan Reynolds, believes Halo’s electrolyte and caffeine-packed products are changing the hydration game Halo Hydration, an advanced hydration and performance drink company behind the world’s first hydrating latte, has entered the new year with a reformulated line of its premium hydration powders, supported by notable ambassadors such as renowned tennis… The post Celebrity Trainer Don Saladino on the ‘Magical’ Benefits of Halo Hydration appeared first on Athletech News.
Communal Wellness: Bathhouse Brands See Growth in US, Canada
Unlike boutique wellness studios offering infrared saunas, emerging bathhouse brands are centered on the communal aspect The age of wellness is here, with consumers spending hard-earned dollars and time on methods to feel their best. Whether it’s heated saunas or dunking in a cold plunge in the name of holistic wellness, bathhouses are experiencing a… The post Communal Wellness: Bathhouse Brands See Growth in US, Canada appeared first on Athletech News.
With DUMAGUS, Gyms Can Track Strength Training Using AI
DUMAGUS turns a gym’s weight room into a connected fitness experience, driving member motivation and engagement Soon, you won’t be the only one doing heavy lifting during your workouts, thanks to DUMAGUS. Although the revolutionary system pumps iron strictly in a figurative sense, the impact and results are as real as they come – for… The post With DUMAGUS, Gyms Can Track Strength Training Using AI appeared first on Athletech News.
Hyrox Enters Canada Amid Rapid Global Expansion
Dubbed the “Marathon of Fitness,” Hyrox events bridge the gap between traditional endurance races and functional strength movements Hyrox, a fast-growing fitness race that incorporates running and functional workout stations, is entering Canada in its latest global expansion move. The inaugural Canadian race will take place on October 5th, 2024, at the Enercare Centre in… The post Hyrox Enters Canada Amid Rapid Global Expansion appeared first on Athletech News.
Crunch Fitness Taps Pizza Hut Exec To Drive Franchise Growth
Crunch Fitness has named Chequan Lewis president as the fitness franchise eyes its “biggest year” yet Crunch Fitness has appointed Chequan Lewis as president of its high-value, low-price (HVLP) fitness empire, while its CEO of franchising, Ben Midgley, will transition to Crunch’s board of directors. The C-suite moves come as Crunch enjoys a high growth… The post Crunch Fitness Taps Pizza Hut Exec To Drive Franchise Growth appeared first on Athletech News.
Top Fitness Equipment Makers Change With the Times
Execs from Life Fitness, EGYM, Concept2 and iFIT share their thoughts and predictions on the future of fitness equipment By ensuring a fitness facility or gym has the latest equipment and diverse options, gyms can be competitive and attract and retain members, especially those without access to cutting-edge hardware at home. Athletech News spoke with… The post Top Fitness Equipment Makers Change With the Times appeared first on Athletech News.
How Self Esteem Brands Stays Ahead of Fitness Trends
The fitness industry is changing all the time, and Self Esteem Brands knows the importance of evolving to meet the market In the fitness space, there’s always a new trend. Whether it’s novel workouts, new medications or updated technology, each threatens to make existing brands stale, or worse, obsolete. This is not news to Self… The post How Self Esteem Brands Stays Ahead of Fitness Trends appeared first on Athletech News.
Femtech Startups Eye Postpartum Wellness as Growing Market
From expanded access to paid parental leave to an influx of tech platforms supporting new parents, the postpartum market looks promising Postpartum wellness has seen a positive step in the right direction in the U.S., with a growing acknowledgment that parents need additional mental and physical support with a newborn in the mix, according to… The post Femtech Startups Eye Postpartum Wellness as Growing Market appeared first on Athletech News.
Nike Goes All-In on Fitness & Wellness
The Swoosh has emerged as a serious competitor to established fitness and wellness brands. It’s latest endeavor is a wellness tour across Europe Nike has mastered the world of activewear as the largest supplier of athletic footwear and apparel. But in recent months, the Beaverton, Oregon, company has been expanding beyond training gear and diving… The post Nike Goes All-In on Fitness & Wellness appeared first on Athletech News.
Matterhorn Fit’s Mission To Make North America Pain Free
Founded by a former NHL player and a strength coach, Matterhorn is looking to open new locations in its first year of franchising The wellness industry may have consumers inundated with ways to look and feel younger, but Matterhorn Fit is taking a neurologically based approach to pain reduction and long-term fitness training. Behind the… The post Matterhorn Fit’s Mission To Make North America Pain Free appeared first on Athletech News.
Fitness Apps Are Becoming More ‘Human-Like’ Thanks to AI
Pear Health Labs is using Google Cloud’s Vertex AI to offer “truly personalized coaching experiences” Pear Health Labs, an AI and sports science-powered digital fitness and wellness coaching company, has strengthened its audio and video fitness app, Aaptiv, with a more personalized and interactive fitness experience, resulting from a new partnership with Google Cloud. The… The post Fitness Apps Are Becoming More ‘Human-Like’ Thanks to AI appeared first on Athletech News.
White House Teams With NFL, NBA & More To Promote Youth Wellness
Youth fitness and wellness is emerging as a growing market. Now it has the backing of America’s top sports leagues Almost every major sports association in the United States is coming together in the name of fitness and wellness. The Biden-Harris administration announced an historic partnership between 14 professional sports leagues and players’ associations with… The post White House Teams With NFL, NBA & More To Promote Youth Wellness appeared first on Athletech News.
Coach Welly, Gainful Win Innovation Award at Connected Health & Fitness
The gym member engagement platform and personalized nutrition brand were chosen as the most innovative brands by industry leaders The Connected Health & Fitness Summit, a two-day event bringing together leaders from the top fitness and wellness brands, has named Coach Welly and Gainful as the winning companies of its prestigious Innovation Showcase. The 5th… The post Coach Welly, Gainful Win Innovation Award at Connected Health & Fitness appeared first on Athletech News.
Therabody Adds C-Suite Execs in ‘Ambitious Growth’ Move
The wellness tech brand adds Michael Giordano and Peter Noverr as it eyes a broader push into the consumer wellness and beauty markets Therabody has added Michael Giordano and Peter Noverr to its executive team as chief revenue officer and chief operations officer, respectively, as the wellness tech company gears up for what it calls “ambitious growth plans.” Giordano… The post Therabody Adds C-Suite Execs in ‘Ambitious Growth’ Move appeared first on Athletech News.
Australian Float Therapy Franchise City Cave Plots US Expansion
After rapidly scaling in Australia, the float therapy/infrared sauna/massage provider is ready to do the same in the States City Cave Float & Wellness Center, an Australian-based wellness brand, has settled in the U.S., offering franchising opportunities in the growing holistic space as it targets areas like the wellness hotspot of Dallas-Fort Worth. Featuring float… The post Australian Float Therapy Franchise City Cave Plots US Expansion appeared first on Athletech News.
Product of the Week: Peloton Tread+ Is Premium in Every Way
Peloton’s high-end treadmill is absolutely packed with features, but is it worth its premium price tag? All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission The new Peloton Tread+ has been a long-awaited release in the fitness… The post Product of the Week: Peloton Tread+ Is Premium in Every Way appeared first on Athletech News.
Celeb-Backed Absorption Company Aims To Change the Supplement Game
Ian Somerhalder and Nikki Reed are out to disrupt the $177 billion supplement industry with a line of highly bioavailable products Actors Ian Somerhalder and Nikki Reed have launched The Absorption Company, a powdered supplement brand that aims to elevate the bioavailability of nutrients by up to 500%. Launched with Zeke Bronfman and Nate Medow… The post Celeb-Backed Absorption Company Aims To Change the Supplement Game appeared first on Athletech News.
Athletech News
1K+
Posts
654K+
Views
Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector.
Welcome to NewsBreak, an open platform where diverse perspectives converge. Most of our content comes from established publications and journalists, as well as from our extensive network of tens of thousands of creators who contribute to our platform. We empower individuals to share insightful viewpoints through short posts and comments. It’s essential to note our commitment to transparency: our Terms of Use acknowledge that our services may not always be error-free, and our Community Standards emphasize our discretion in enforcing policies. We strive to foster a dynamic environment for free expression and robust discourse through safety guardrails of human and AI moderation. Join us in shaping the news narrative together.