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Delta Gets In on Wellness Travel Boom With New JFK Lounge
New York-bound Delta One passengers are in for a treat at the airline’s new lounge, complete with Hyperice recovery tech products and relaxation pods As wellness takes flight, Delta is beginning to prove that it’s not the destination, but the journey, as the major airline is the latest to invest in relaxing amenities for its… The post Delta Gets In on Wellness Travel Boom With New JFK Lounge appeared first on Athletech News.
CEO Corner: Sadie Lincoln on barre3’s Incredible Franchise Expansion
Lincoln, who guided barre3 through the pandemic, says the fitness franchise is on pace to reach 1,000 global locations When Sadie Lincoln and her husband founded barre3 in 2008 in Portland, Oregon, Barre itself was a niche modality, relatively unknown outside the dancing community and certain pockets of the fitness industry. Since then, Barre has… The post CEO Corner: Sadie Lincoln on barre3’s Incredible Franchise Expansion appeared first on Athletech News.
The Power of 30 Minutes: Fit Body Boot Camp’s Proven Path
Discover the winning formula behind Fit Body Boot Camp’s success: science-backed workouts, a supportive community and a proven system for franchise owners Ten years ago, Barrett Henson stood in front of his first Fit Body Boot Camp group training session, scanning the room. One client, struggling with a basic bodyweight squat, caught his eye. “I… The post The Power of 30 Minutes: Fit Body Boot Camp’s Proven Path appeared first on Athletech News.
Ergatta Adds Coach-Led Rowing Classes From CityRow
Ergatta now offers game-based workouts and instructor-led classes, giving the brand a powerful one-two punch in connected rowing Ergatta, a maker of gamified connected rowing machines, is giving its users some extra sailing company. The brand has inked a partnership with WaterRower to make CityRow’s instructor-led classes available on Ergatta equipment. By combining game-based programs… The post Ergatta Adds Coach-Led Rowing Classes From CityRow appeared first on Athletech News.
New Wellness App Creates AI Clones of Loved Ones, Exes
According to BTwin AI Friends, artificial intelligence companions can offer continuous support and a one-way ticket to personal growth Imagine cloning a text-based version of your ex or a loved one to gain closure — a rather wild concept brought to fruition by BTwin AI Friends, a new AI-powered emotional wellness app that can access… The post New Wellness App Creates AI Clones of Loved Ones, Exes appeared first on Athletech News.
Pvolve, Erewhon Link Up for Pop-Up Fitness Classes, Exclusive Deals
With the partnership, members of Erewhon’s Lifestyle Collective will get access to discounts on Pvolve online workouts and studio memberships When actress and producer Jennifer Aniston joined the ranks of Pvolve in June 2023, the fitness brand stepped foot into a new level of fame within the wellness community. Now, Pvolve is partnering with beloved… The post Pvolve, Erewhon Link Up for Pop-Up Fitness Classes, Exclusive Deals appeared first on Athletech News.
Xplor Launches Gamification Tools for Boutique Fitness Studios
Features like in-studio challenges, automatic in-app goal tracking and milestone celebrations are designed to help boutique fitness brands build community and better retain their members Xplor Mariana Tek, a leading boutique fitness software platform from Xplor Technologies, has unveiled a suite of gamification tools to encourage fitness studio members to stay engaged. The new features… The post Xplor Launches Gamification Tools for Boutique Fitness Studios appeared first on Athletech News.
Athletic Brewing Lands $50M as Non-Alcoholic Beer Market Grows
The NA beer brand has quickly gained a foothold in major retailers as consumers increasingly embrace non-alcoholic drink options Cheers are in order – non-alcoholic ones, that is. Athletic Brewing Company has completed a $50 million equity financing round headed by General Atlantic to support its long-term growth as consumers reach for cans of its… The post Athletic Brewing Lands $50M as Non-Alcoholic Beer Market Grows appeared first on Athletech News.
Gymdesk Gets $32.5M To Grow Fitness Software Platform
The Austin, Texas-based company provides management software for over 2,000 gyms and studios, and has made a name for itself in martial arts Gymdesk, a management software provider for gyms and fitness studios, will have deeper pockets from here on out. The fit tech company has secured a $32.5 million growth investment from software-focused investment… The post Gymdesk Gets $32.5M To Grow Fitness Software Platform appeared first on Athletech News.
Crunch Taps Struct Club To Enhance Cycling Classes at Signature Gyms
Crunch Fitness is investing in its indoor cycling offerings, tapping a fit tech startup to elevate the class experience with music and attendance-boosting strategies Struct Club, a music-oriented programming platform and app for fitness studios and instructors, has partnered with Crunch Signature, the ‘No Judgments’ gym brand’s line of 27 premium facilities that include dedicated… The post Crunch Taps Struct Club To Enhance Cycling Classes at Signature Gyms appeared first on Athletech News.
VersaClimber Sees Non-Impact Cardio as the Future of Fitness
Over 100 climbing studios use VersaClimbers in 18 countries, but the benefits of vertical climbing machines can be enjoyed by all types of fitness brands VersaClimber, the fitness equipment supplier founded in 1981, is focused on moving upward in more ways than one. Having invented the industry’s first-ever climbing machines, the brand naturally has a… The post VersaClimber Sees Non-Impact Cardio as the Future of Fitness appeared first on Athletech News.
Luxury Rehab Facility Targets CEOs, Celebs for $25K a Week
An ultra-exclusive residential program from Highlands Recovery immerses high-earners in cutting-edge wellness therapies, for a pretty penny Money can’t buy happiness, but it can purchase a luxurious escape for CEOs, politicians, celebrities and athletes to deal with addiction, trauma-related mental disorders and daily stressors. Highlands Recovery, a brand new luxury rehabilitation facility in Australia, has… The post Luxury Rehab Facility Targets CEOs, Celebs for $25K a Week appeared first on Athletech News.
From Orangetheory to F45, Boutique Fitness CEOs Talk State of the Industry
The leaders of Orangetheory Fitness, F45 Training, Solidcore and Barry’s speak to ATN about the current state of affairs in boutique fitness and offer some predictions on what’s coming next This article is adapted from a version that originally appeared in ATN’s 2024 State of Fitness & Wellness 2024 report, available for download here Boutique fitness… The post From Orangetheory to F45, Boutique Fitness CEOs Talk State of the Industry appeared first on Athletech News.
JSHealth Vitamins Founder Jessica Sepel Is Committed to Science-Backed Nutrition
Sepel, a popular Australian nutritionist, founded JSHealth to combat fad dieting with science-backed supplements and guidance Jessica Sepel has built up a strong global community of hundreds of thousands of dedicated followers who turn to her for best practices and comprehensive information about health and nutrition. Before founding JSHealth Vitamins in 2018, Sepel, who counts… The post JSHealth Vitamins Founder Jessica Sepel Is Committed to Science-Backed Nutrition appeared first on Athletech News.
Technogym, ACSM Partner on ‘Exercise in Medicine’ Initiative
The Italian fitness tech and equipment brand has been working with ACSM researchers since 2010 to create disease treatment protocols Technogym and the American College of Sports Medicine (ACSM) have deepened their ties, with the Italian fitness giant now an official partner of both the ACSM and the organization’s global Exercise in Medicine initiative. As… The post Technogym, ACSM Partner on ‘Exercise in Medicine’ Initiative appeared first on Athletech News.
How To Transition From Gym Operator to Strategic Leader
Explore inspiring stories of fitness entrepreneurs who, with NPE Fitness coaching, have gone from hands-on operators to business leaders It’s 5:00 am, and the lights flicker on at the gym. The owner, bleary-eyed from another short night’s sleep, unlocks the doors and prepares for the day’s first clients. By 9:00 pm, he’s still there, coaching… The post How To Transition From Gym Operator to Strategic Leader appeared first on Athletech News.
How Burn Boot Camp’s Dual Approach Ignites Growth for Franchisees
Explore how Burn Boot Camp’s strategy of combining in-gym workouts with the Burn On Demand app offers a comprehensive fitness solution, benefiting both members and franchise partners. How do you break the code for member engagement and franchisee success? Providing an app with multiple benefits is one approach. Burn Boot Camp, known for its strength… The post How Burn Boot Camp’s Dual Approach Ignites Growth for Franchisees appeared first on Athletech News.
Upgrade Your Summer Wellness Routine With These Must-Haves
Looking to take your summer wellness routine to the next level? ATN has searched far and wide, rounding up everything from the best breakfast options to a next-gen foam roller All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an… The post Upgrade Your Summer Wellness Routine With These Must-Haves appeared first on Athletech News.
World Gym Uses Tech To Grow Beyond Bodybuilding Roots
World Gym VP/Marketing Tom Dievart shares how the global gym chain is leveraging technology to enhance the member experience, and talks what’s next for the iconic brand In 2024, standing out in a competitive fitness industry requires expertise, the integration of modern athletic performance-tracking technologies and a commitment to remaining true to a brand’s core… The post World Gym Uses Tech To Grow Beyond Bodybuilding Roots appeared first on Athletech News.
GLP-1s Could Help Treat Alcohol Abuse, Study Shows
A global phenomenon for their weight-loss effects, GLP1-s could also prove to be a powerful tool in curbing alcohol abuse by acting on parts of the brain that trigger problematic drinking habits GLP-1s are making global headlines for their impressive weight-loss powers, but they might also be effective in helping people kick alcohol dependency. A… The post GLP-1s Could Help Treat Alcohol Abuse, Study Shows appeared first on Athletech News.
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