Choose your location
Athletech News
MyFitnessPal Appoints New CEO, Collabs With Kate Hudson
Mike Fisher, formerly of Etsy, Quigo, AKF Partners and PayPal, will lead the nutrition and food-tracking app MyFitnessPal has named Mike Fisher as its new CEO, a move that comes after the global nutrition and food tracking app recently announced a new partnership with Kate Hudson. Fisher, who has previously served at Etsy, Quigo, AKF… The post MyFitnessPal Appoints New CEO, Collabs With Kate Hudson appeared first on Athletech News.
EGYM Grows, Adding Former Life Fitness, Precor CEOs
The Munich-based fit tech giant has hired Chris Clawson and Rob Barker to key positions as it looks to continue its rapid global expansion Global fitness tech company EGYM has added two industry veterans to its leadership team, onboarding Chris Clawson, former CEO of Life Fitness, and Rob Barker, former CEO of Precor. Clawson has… The post EGYM Grows, Adding Former Life Fitness, Precor CEOs appeared first on Athletech News.
PowerPass Set To Launch as More ‘Equitable’ Fitness Booking Platform
PowerPass looks to disrupt the third-party booking arena for fitness and wellness with revenue-sharing and fair-review features Joseph Foley, a boutique fitness trainer and co-founder of Pedal House, is embarking on a new endeavor — advocating and supporting fitness studios and other reservation-based businesses with PowerPass, a new class-booking platform. With as much enthusiasm as… The post PowerPass Set To Launch as More ‘Equitable’ Fitness Booking Platform appeared first on Athletech News.
BellSant Puts Trusted Health Advisors ‘In Your Pocket’
BellSant tracks users’ biological age across 11 key systems of health, providing motivating feedback on exercise, nutrition and daily habits While an apple a day is rumored to deter your primary care physician from checking in on you, BellSant is not so easily stopped. Founded in 2022 and launched this past November, the digital wellness… The post BellSant Puts Trusted Health Advisors ‘In Your Pocket’ appeared first on Athletech News.
How Crunch Is Building for a New Era of Fitness
With over 450 gyms and more to come, Crunch CEO Jim Rowley dishes on the brand’s approach to fitness and franchising in 2024 and beyond Crunch Fitness has come a long way since Doug Levine founded the brand out of a basement in New York City’s Greenwich Village neighborhood back in 1989, but the company… The post How Crunch Is Building for a New Era of Fitness appeared first on Athletech News.
Peloton Offloads Output Park Factory in $33M Deal
The connected fitness company has officially closed the door on its push for U.S.-based manufacturing Peloton has sold its spacious Peloton Output Park (POP) facility and land in Ohio to First Solar for a cool $33 million. The commercial real estate transaction closed on January 11, according to Wood County records. Ohio Governor Mike DeWine… The post Peloton Offloads Output Park Factory in $33M Deal appeared first on Athletech News.
Studio Spotlight: Train Like an Athlete at Tone House in NYC
Founded by a former pro athlete, Tone House offers community-oriented group fitness classes inspired by sports strength and conditioning As the new year begins, many people set resolutions to break out of their normal fitness routines and get faster, stronger and leaner. Those in New York City don’t have to look much further than Tone House. … The post Studio Spotlight: Train Like an Athlete at Tone House in NYC appeared first on Athletech News.
Trainer Talks: iFIT’s Hannah Eden on Forging an Unstoppable Mindset
Hannah Eden brings the mentality she honed as a CrossFit Games athlete to uplift and empower as a fitness influencer and entrepreneur Hannah Eden first made her mark as a CrossFit athlete in 2013, showcasing remarkable determination and skill. Her career took a turn in 2015 when she, alongside her husband Paulo, launched PumpFit Club,… The post Trainer Talks: iFIT’s Hannah Eden on Forging an Unstoppable Mindset appeared first on Athletech News.
Bloom Nutrition Scores Investment From C4 Energy Owner
C4 maker Nutrabolt acquires a 20% stake in Bloom in a deal that sees the influencer-founded supplement brand raise $90 million in total Nutrabolt, a health and wellness company that makes functional beverages and active nutrition products including C4 Energy, has made a significant minority investment into Bloom Nutrition, giving Nutrabolt a 20% ownership stake… The post Bloom Nutrition Scores Investment From C4 Energy Owner appeared first on Athletech News.
Tracy Anderson Enters Podcast Space in Latest Wellness Move
“The Longevity Game with Tracy Anderson” will air weekly, featuring guests ranging from Olympic athletes to scientists Tracy Anderson, a fitness pioneer whose brand encompasses studio locations, virtual personal training and activewear, announced the launch of new her health and wellness podcast, “The Longevity Game with Tracy Anderson.” Each week, the podcast will feature a… The post Tracy Anderson Enters Podcast Space in Latest Wellness Move appeared first on Athletech News.
Seeking a Swolemate? Adidas, Bumble Partner To Connect Gym-Goers
“Gymtimidation” is real, especially among Gen Z. But experts say having a gym buddy can boost visits and improve accountability A new year often has consumers running to join the nearest gym, but a substantial portion of the younger population struggles with gym intimidation, with nearly one in three avoiding fitness facilities altogether. It’s a… The post Seeking a Swolemate? Adidas, Bumble Partner To Connect Gym-Goers appeared first on Athletech News.
EGYM, Life Fitness Unveil Smart Cardio Project
As part of a strategic partnership, EGYM and Life Fitness will collaborate to give users a more personalized, data-infused approach to cardio Two fitness industry titans are doubling down on cardio-based fitness. EGYM and Life Fitness announced an expansion of their strategic partnership centered around evolving the cardio workout experience with personalization tools. As part… The post EGYM, Life Fitness Unveil Smart Cardio Project appeared first on Athletech News.
‘Music as Medicine’ Shows Promise as Healthcare Tool
MediMusic has partnered with Tuned Global and major music labels to explore the therapeutic potential of AI-powered sound The healing power of music has taken on a new meaning with the assistance of artificial intelligence. MediMusic, a British startup centered on AI-based music neuroscience solutions for healthcare patients, is currently raising funds to support the… The post ‘Music as Medicine’ Shows Promise as Healthcare Tool appeared first on Athletech News.
ISSA Teams With American Barbell for Equipment, Education
American Barbell will serve as ISSA’s exclusive equipment provider as well as the organization’s exclusive live seminar partner The International Sports Sciences Association (ISSA) has entered into an exclusive partnership with fitness equipment manufacturer American Barbell. The agreement positions American Barbell as the exclusive provider of fitness equipment for ISSA, signaling a notable development in… The post ISSA Teams With American Barbell for Equipment, Education appeared first on Athletech News.
Hyperice Sues More Brands, Retailers Over Massage Gun Patent
The wellness brand already sued rival Therabody and is now filing litigation against many other companies over its massage gun tech Hyperice has filed 16 lawsuits in federal court against Sharper Image, Homedics, Ekrin Athletics and other retailers including CVS, Costco, Walgreens and Kohl’s related to the alleged infringement of Hyperice’s percussion massage technology. The… The post Hyperice Sues More Brands, Retailers Over Massage Gun Patent appeared first on Athletech News.
DUMAGUS Helps Gyms Win Members in the Strength-Training Era
With DUMAGUS’ AI-powered tracking tech, gyms and their members get the most out of strength training, which is more popular than ever in 2024 At the intersection of competitive fitness spirit and cutting-edge technology, one will find DUMAGUS, an artificial intelligence-backed software that tracks and organizes workout data in real time. After a sensor installation,… The post DUMAGUS Helps Gyms Win Members in the Strength-Training Era appeared first on Athletech News.
Planet Fitness CEO Talks Franchise Strategy, Price Increase & GLP-1s
The “Judgement Free Zone” fitness franchise is determined to battle inflation while eyeing long-term growth of 4,000 store opportunities Planet Fitness interim CEO Craig Benson has been steadfast in addressing inflationary pressures and a challenging economic landscape since taking the helm of the high-value, low-price (HVLP) fitness franchise after the abrupt departure of former CEO… The post Planet Fitness CEO Talks Franchise Strategy, Price Increase & GLP-1s appeared first on Athletech News.
Product of the Week: Kineon Move+ Pro Brings Light Therapy Into Your Home
The light therapy device promises to relieve joint pain, reduce inflammation and stimulate healing, but is it worth the price tag? All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission Kineon is a technology company focused on… The post Product of the Week: Kineon Move+ Pro Brings Light Therapy Into Your Home appeared first on Athletech News.
Meta Quest, Puma Launch ‘World’s Smallest Gym’
The tech giant and activewear brand have teamed up to prove that virtual reality can deliver an amazing fitness experience in the smallest of spaces Meta Quest and Puma have collaborated to host virtual and mixed-reality events at Puma store locations in Germany to extol the benefits of “the world’s smallest gym” — one without… The post Meta Quest, Puma Launch ‘World’s Smallest Gym’ appeared first on Athletech News.
Functional Fitness Has Benefits for Women Over 40, Pvolve Study Finds
Women aged 40-60 saw improved lower body functioning after engaging in Pvolve’s functional fitness workouts, according to a new study Pvolve collaborated with the University of Exeter to conduct a study on the impact of exercise on women both pre and post-menopause, focusing on those aged 40 and above; the initial findings reveal evidence that… The post Functional Fitness Has Benefits for Women Over 40, Pvolve Study Finds appeared first on Athletech News.
Athletech News
1K+
Posts
654K+
Views
Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector.
Welcome to NewsBreak, an open platform where diverse perspectives converge. Most of our content comes from established publications and journalists, as well as from our extensive network of tens of thousands of creators who contribute to our platform. We empower individuals to share insightful viewpoints through short posts and comments. It’s essential to note our commitment to transparency: our Terms of Use acknowledge that our services may not always be error-free, and our Community Standards emphasize our discretion in enforcing policies. We strive to foster a dynamic environment for free expression and robust discourse through safety guardrails of human and AI moderation. Join us in shaping the news narrative together.