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Why Planet Fitness Is Winning the Race for Gen Z
With memberships at $10 a month, the fitness franchise continues to score big with young consumers. But it’s not just because of the low price Planet Fitness continues to win big with Gen Z, with the gym franchise owning the eighth spot and being the only fitness brand named on a top ten list of… The post Why Planet Fitness Is Winning the Race for Gen Z appeared first on Athletech News.
Ergatta Teaches You How To Row With AI Coaching
In-home rowing joins the growing fraternity of exercise modalities to receive an upgrade by way of artificial intelligence While jogging or spin classes may still run the show in terms of popularity among cardio exercises, in-home rowing may be on the rise. Ergatta is brightening the workout’s spotlight even further with its latest product launch. … The post Ergatta Teaches You How To Row With AI Coaching appeared first on Athletech News.
Club OS Helps Gyms of All Sizes Acquire More Members
Club OS simplifies the marketing and sales process for gyms while maximizing conversations through the member journey, leading to better lead conversion For gyms and fitness studios, getting new members is no easy task. Public interest, the act of signing up, and payment processing all represent omnipresent hurdles keeping fitness businesses from acquiring new customers. However,… The post Club OS Helps Gyms of All Sizes Acquire More Members appeared first on Athletech News.
What the Apple Watch Ban Could Mean for the Tech Giant’s Fitness Plans
Apple is set to be banned from selling its Series 9 and Ultra 2 watches in the U.S. on its website and in retail locations on December 25th Apple said Monday that it will stop selling some of its Watch models in light of one of the most significant patent disputes in recent history, a… The post What the Apple Watch Ban Could Mean for the Tech Giant’s Fitness Plans appeared first on Athletech News.
CEO Corner: DanceBody’s Katia Pryce on the Power of Dance Fitness
Katia Pryce started the popular DanceBody brand to combine her love of dance, community and fitness Created in 2013 by Katia Pryce, dance workout concept DanceBody has been growing and thriving for a decade, with a global streaming presence, physical studios in New York, Los Angeles, Miami, and a summer residency in The Hamptons. At… The post CEO Corner: DanceBody’s Katia Pryce on the Power of Dance Fitness appeared first on Athletech News.
F45 Engages Members With ‘12 Days of Fitmas’ Campaign
With a festive flare, the Mark Wahlberg-backed fitness franchise is motivating its members to go one more round before closing out the year In a time of year when “being good” is of the utmost importance, F45 Training is combining that with an emphasis on feeling good. The fitness franchise has gotten into the holiday… The post F45 Engages Members With ‘12 Days of Fitmas’ Campaign appeared first on Athletech News.
Xponential-Backed BFT Eyes Franchise Growth in U.S., Europe
The Australia-founded strength and conditioning franchise aims to sell 900 studios and have 450 open by 2025 Body Fit Training (BFT), a coach-led strength and conditioning training franchise, is charting its course of expansion for 2024 with the upcoming launch of a Barcelona studio and continued discussions with prospects in new markets such as France,… The post Xponential-Backed BFT Eyes Franchise Growth in U.S., Europe appeared first on Athletech News.
Les Mills Takes Virtual Fitness Up a Notch With XR Dance
The new Meta Quest 3 game uses hologram versions of professional dancers, which Les Mills says is a first for VR fitness Les Mills has launched Les Mills XR Dance, a new virtual reality app for Meta Quest 3 which the company says is the world’s first VR fitness game to bring professional dancers into… The post Les Mills Takes Virtual Fitness Up a Notch With XR Dance appeared first on Athletech News.
Watch Now: F45 CEO Tom Dowd Joins ATN “Unscripted” Podcast
CEO of F45 since March, Tom Dowd gives his candid take on the fitness brand’s recent turbulence and his plan to bring F45 back to its glory days In the first-ever episode of Athletech News’ “Unscripted” series, F45 Training CEO Tom Dowd joins the podcast to discuss his experience stepping up to lead the popular… The post Watch Now: F45 CEO Tom Dowd Joins ATN “Unscripted” Podcast appeared first on Athletech News.
Equinox Explores $1B+ Loan To Refinance Debt, Reports Say
With a looming debt of around $1.5B coming due, Equinox is reportedly looking to raise a mix of new debt and preferred equity Luxury fitness club operator Equinox Holdings is currently mulling its options to refinance upcoming debt maturities, including securing a $1.3 billion loan in the private credit market, according to reports by The… The post Equinox Explores $1B+ Loan To Refinance Debt, Reports Say appeared first on Athletech News.
These Are the Most Innovative Companies in Fitness & Wellness
Athletech News is proud to present the “ATN 23,” our inaugural list honoring the Most Innovative Companies in Fitness & Wellness in 2023 Following another groundbreaking calendar year for our industry, Athletech News is proud to announce its winners for The Most Innovative Companies in Fitness & Wellness 2023. The list features 23 organizations that… The post These Are the Most Innovative Companies in Fitness & Wellness appeared first on Athletech News.
California’s In-Shape Family Fitness Expands to Tennessee
The Knoxville-based National Fitness Center and its seven clubs will become part of In-Shape, which has 63 California locations In-Shape Family Fitness, a chain of California fitness and wellness centers, has acquired Knoxville, Tennessee-based National Fitness Center, growing its footprint to 70 clubs. It’s the fitness center’s first move into a state outside of its… The post California’s In-Shape Family Fitness Expands to Tennessee appeared first on Athletech News.
Crunch Fitness Eyes Viral Positivity With New Ad Campaign
The NY-based gym franchise offers a humorous take on the benefits of a Crunch workout, inviting members to “Feel Good, Not Bad” Crunch Fitness is reminding fitness consumers to “Feel Good, Not Bad” in a new ad campaign designed to generate smiles and promote the positive benefits of a Crunch workout, especially when compared to… The post Crunch Fitness Eyes Viral Positivity With New Ad Campaign appeared first on Athletech News.
SheFit Enters Next Chapter With Sports Bra Studio, New Products
From “Shark Tank” concept to TikTok sensation, the sports bra brand is evolving, inviting customers to help it pursue the perfect fit SheFit, a sports bra brand and activewear company dedicated exclusively to women, is launching a trio of new products and SheFit Studio, an experiential concept meant to create a better sports bra with… The post SheFit Enters Next Chapter With Sports Bra Studio, New Products appeared first on Athletech News.
ISSA Educates the Next Gen of Boutique Fitness Instructors
As boutique fitness surges in popularity, ISSA is tailoring its educational programs to meet the unique needs of instructors and studios Amidst a dynamic transformation in the fitness industry, the International Sports Sciences Association (ISSA) is emerging as a force of educational equity for people who want to upgrade their knowledge and help others connect… The post ISSA Educates the Next Gen of Boutique Fitness Instructors appeared first on Athletech News.
Apple’s Fitness & Wellness Innovations Bode Well for 2024
From new health data integrations to its first-ever partnership with a gym chain, Apple is quickly becoming a major fitness and wellness player It’s been a big year for Apple on the fitness and wellness front, and the tech giant seems poised for even bigger things in 2024. Earlier this month, Apple released watchOS 10.2,… The post Apple’s Fitness & Wellness Innovations Bode Well for 2024 appeared first on Athletech News.
Tonal Rolls Out Lululemon Mirror Trade-in Program
As Lululemon drops its connected fitness product, Tonal is looking to lure Mirror members with discounts on hardware and a free membership Tonal, the smart home gym company, is hoping to lure in disenchanted Lululemon Studio members with a trade-in opportunity just as the athleisure company officially decommissions its connected fitness Mirror. The at-home gym… The post Tonal Rolls Out Lululemon Mirror Trade-in Program appeared first on Athletech News.
Sports & Fitness World Comes Together At World Sports Istanbul 2024
Famous trainers and top brands in sports tech, fitness equipment, food, fashion and wellness will gather at the Istanbul Expo Center next month Turkey’s sports and fitness world comes together at World Sports Istanbul, which will be held at the Istanbul Expo Center between January 10-13, 2024. The World Sports Istanbul – Fitness Equipment, Sport… The post Sports & Fitness World Comes Together At World Sports Istanbul 2024 appeared first on Athletech News.
Solidcore Eyes Major Expansion With Fresh Take on Pilates
Endearingly dubbed “Pilates on steroids” by some fans on social media, Solidcore is planning to have 250 studios opened by 2028 Pilates is surging in popularity and making daily headlines in the news, but no brand does the modality quite like Solidcore. Founded by fitness entrepreneur Anne Mahlum in 2013, Solidcore has grown its footprint… The post Solidcore Eyes Major Expansion With Fresh Take on Pilates appeared first on Athletech News.
Asensei Adds Cloud Coach, A Potent Tech Tool for Connected Fitness
Fitness companies can use Cloud Coach to analyze workout videos, enabling form-tracking and rep-count solutions Asensei, a tech company specializing in technique coaching and skill-based learning for sports and fitness brands, has introduced Cloud Coach to enhance the capabilities of sports and fitness videos and bring advanced solutions for connected fitness companies. The Cloud Coach… The post Asensei Adds Cloud Coach, A Potent Tech Tool for Connected Fitness appeared first on Athletech News.
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