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Therabody Adds C-Suite Execs in ‘Ambitious Growth’ Move
The wellness tech brand adds Michael Giordano and Peter Noverr as it eyes a broader push into the consumer wellness and beauty markets Therabody has added Michael Giordano and Peter Noverr to its executive team as chief revenue officer and chief operations officer, respectively, as the wellness tech company gears up for what it calls “ambitious growth plans.” Giordano… The post Therabody Adds C-Suite Execs in ‘Ambitious Growth’ Move appeared first on Athletech News.
How Gyms Can Win Members With the Right Cardio Experience
Gyms that install Freemotion Fitness equipment get an automatic boost from iFIT content, which is already enjoyed by more than 7 million people These days, cardio often gets put down as boring, mindless or downright ineffective, but it doesn’t have to be that way. When implemented correctly, cardio machines can still be an asset to… The post How Gyms Can Win Members With the Right Cardio Experience appeared first on Athletech News.
Australian Float Therapy Franchise City Cave Plots US Expansion
After rapidly scaling in Australia, the float therapy/infrared sauna/massage provider is ready to do the same in the States City Cave Float & Wellness Center, an Australian-based wellness brand, has settled in the U.S., offering franchising opportunities in the growing holistic space as it targets areas like the wellness hotspot of Dallas-Fort Worth. Featuring float… The post Australian Float Therapy Franchise City Cave Plots US Expansion appeared first on Athletech News.
Product of the Week: Peloton Tread+ Is Premium in Every Way
Peloton’s high-end treadmill is absolutely packed with features, but is it worth its premium price tag? All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission The new Peloton Tread+ has been a long-awaited release in the fitness… The post Product of the Week: Peloton Tread+ Is Premium in Every Way appeared first on Athletech News.
Celeb-Backed Absorption Company Aims To Change the Supplement Game
Ian Somerhalder and Nikki Reed are out to disrupt the $177 billion supplement industry with a line of highly bioavailable products Actors Ian Somerhalder and Nikki Reed have launched The Absorption Company, a powdered supplement brand that aims to elevate the bioavailability of nutrients by up to 500%. Launched with Zeke Bronfman and Nate Medow… The post Celeb-Backed Absorption Company Aims To Change the Supplement Game appeared first on Athletech News.
Tonal Adds Volleyball Strength Training in Sports Push
Tonal’s partnership with League One Volleyball addresses a growing need for strength-training programs for young athletes Smart home gym maker Tonal has inked its first-ever sports league partnership, with League One Volleyball (LOVB), a top youth volleyball brand. Tonal will provide volleyball-specific training programs with individualized, adaptive strength training regimens and outfit clubs with its… The post Tonal Adds Volleyball Strength Training in Sports Push appeared first on Athletech News.
Mark Wahlberg Invests in Boston F45 Studios
The deal, forged in partnership with Club Sports Group, marks Wahlberg’s first ownership stake in an F45 location Mark Wahlberg, investor, chief brand officer and well-known face of F45 Training, is investing in his own F45 studios for the first time, partnering with Club Sports Group (CSG) to expand the functional fitness and HIIT franchise… The post Mark Wahlberg Invests in Boston F45 Studios appeared first on Athletech News.
YogaSix Opens 200th Studio Amid Global Franchise Growth
The Xponential Fitness brand is making its mark in the U.S. and overseas as consumers continue to embrace mind-body connection YogaSix, an Xponential Fitness-backed boutique yoga franchise, has opened its 200th studio, in San Jose, California, following recent openings in Waterford Lakes, Florida and Minnetonka, Minnesota. The franchise just grabbed the #1 category for yoga… The post YogaSix Opens 200th Studio Amid Global Franchise Growth appeared first on Athletech News.
East Coast, Midwest Fitness Brands Form Nationwide Franchise Group
The founders of The Max Challenge and Farrell’s Extreme Bodyshaping have formed an umbrella company to bolster support to franchisees The Max Challenge and Farrell’s Extreme Bodyshaping have joined forces under Fit Franchise Brands, a newly launched New Jersey-based fitness franchising organization designed to support its franchisees and serve 30,000-plus members across 87 locations and… The post East Coast, Midwest Fitness Brands Form Nationwide Franchise Group appeared first on Athletech News.
Content-Driven Equipment Is the Future of Fitness, Youll Says
Fitness and wellness brands are increasingly focusing on educational content and usability to make their products more effective and appealing There is no doubt that wellness and fitness in 2024 and beyond will involve higher-tech equipment. As alternative services such as saunas and ice baths make their way into people’s daily wellness routines, and fitness… The post Content-Driven Equipment Is the Future of Fitness, Youll Says appeared first on Athletech News.
Lululemon Enters Men’s Footwear With Big Ambitions
The athleisure giant is looking to double its men’s business and grow total revenue to $12.5 billion by 2026 Lululemon is launching its first men’s footwear line, a strategic decision that’s part of the athleisure brand’s overarching goal to double its men’s business and compete more aggressively in a space already crowded with established brands… The post Lululemon Enters Men’s Footwear With Big Ambitions appeared first on Athletech News.
Fortë, SweatWorks To Create Next-Gen Digital Fitness Solutions
From interactive video to AI, the two fit tech companies have joined forces to deliver brands new-look omnichannel experiences A strategic partnership has been forged between Fortë, a fitness and sports B2B, SaaS video monetization and community engagement provider, and SweatWorks, a digital agency for the fitness, wellness, and healthcare industries, to create an omnichannel… The post Fortë, SweatWorks To Create Next-Gen Digital Fitness Solutions appeared first on Athletech News.
Men’s Wellness Programs Are on the Rise
A changing societal landscape and increased loneliness in men have led to the rise of retreats and mental-health apps designed with males in mind The term “wellness” may conjure images of green juices and yoga in the mind’s eye, but it also represents enormously profitable opportunities for companies and entrepreneurs focused on supporting the unique… The post Men’s Wellness Programs Are on the Rise appeared first on Athletech News.
Fibo Launches New Video Projects in Fitness Content Play
The international fitness, wellness and health trade show organization is making noteworthy efforts to reach new audiences Kicking back with something to watch and improving your health are often thought of as counterproductive activities. But Fibo, the world’s largest international trade show for fitness, wellness and health, is bridging that gap. After six months of… The post Fibo Launches New Video Projects in Fitness Content Play appeared first on Athletech News.
New Balance Launches Sneaker Resale Program in Sustainability Push
With “Reconsidered,” customers can buy and sell used New Balance kicks online and in-store The old shoes dwelling in the back of your closet could be worth more than you realize. If they’ve got the letters “NB” sewn into them, they’re likely worth digging up. New Balance announced the launch of its footwear resale program,… The post New Balance Launches Sneaker Resale Program in Sustainability Push appeared first on Athletech News.
TRX’s ‘Day One’ Campaign Celebrates the Journey of Fitness
The leader in functional training is celebrating those who pursue health goals rather than jump on the New Year’s bandwagon TRX Training, a leader in functional training products, has launched its “Day One” campaign to celebrate individuals choosing to embark on a fitness journey in the new year. Instead of focusing on New Year’s Resolutions, TRX… The post TRX’s ‘Day One’ Campaign Celebrates the Journey of Fitness appeared first on Athletech News.
Can Dr. Andrew Huberman, Mateina Make Yerba Mate Popular in the US?
The neuroscientist and wellness influencer sees Mateina’s yerba mate product as a better, more healthy alternative to coffee and tea Mateina is officially coming to the United States in what could be a major category expansion. The yerba mate drink product, cultivated in partnership with a fourth-generation farming family in Misiones, Argentina, has been available… The post Can Dr. Andrew Huberman, Mateina Make Yerba Mate Popular in the US? appeared first on Athletech News.
Zumba’s New App Brings Dance Party On-Demand & In-Person
The iconic dance fitness brand is flexing its DTC muscles, launching a new app with virtual and in-person class options Zumba, the biggest name in dance fitness with a 20-plus year history, has choreographed its next hit move: a new app to find and book in-person classes and take part in on-demand Zumba sessions. To… The post Zumba’s New App Brings Dance Party On-Demand & In-Person appeared first on Athletech News.
SoulCycle, FlexIt Partner With Dr. B To Make Fitness More Affordable
Dr. B drives more consumers to gyms and fitness classes by quickly unlocking pre-tax HSA/FSA funds Dr. B, a telehealth platform focused on affordable, accessible healthcare, has partnered with SoulCycle and FlexIt on a new service allowing fitness enthusiasts to easily use pre-tax HSA/FSA funds for gym memberships and fitness app fees in just three… The post SoulCycle, FlexIt Partner With Dr. B To Make Fitness More Affordable appeared first on Athletech News.
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