Head coaches have been synonymous with receiving absurd salaries to coach college football teams, and coordinator positions are no different. Sometimes, this leads to success, while other times, it leads to schools, such as Texas A&M, paying a coach not to coach their team.
Yet, the salaries are ever-growing and coaches will continuously be called upon to live up to their lofty paychecks.
The most crucial aspect of coaching is winning, and to be able to win you have to have the players. Recruiting, especially in the NIL era, is a multi-layered process that is essential to sustaining life in the program.
Alabama head coach Kalen DeBoer brought his guy in Courtney Morgan over from Washington to assist with NIL, recruiting, and scouting. The results have been positive, with the Crimson Tide owning the No. 2 recruiting class in the 2025 class, according to 247Sports and On3, and Alabama locked their man up for the next three years with an annual salary of $825,000.
However, this wasn't even the highest price Morgan was offered, as a 247Sports report revealed that USC offered him $1 million to leave the Tide.
DeBoer knew he needed Morgan to make this thing work, and that's why he convinced the general manager to reject the over a million-dollar offer.
"There is a deep trust level for [Morgan] to be one of the first dudes that he asked to get on the plane with him to Tuscaloosa," said one source familiar with the close relationship between DeBoer and Morgan. "It's deeper than football. It's deeper than player acquisition. He gives Kalen peace of mind, knowing it's not just the logistics of the football it's not just the personnel. It's the big picture view that he brings to the table."
This is double the salary that any general manager in the sport is being paid, and there is reason to believe that Morgan could be the pioneer of a bidding war among high-level programs.
"There will be in the next two to three years coordinator salaries," said Pat Curran, an agent who represents both coaches and athletes. "It's that type of position of importance at this point.
"You can have the best Xs and Os but if you don't have the dudes, it doesn't matter," Curran said. "To be able to have somebody or people at the top evaluating, keeping the guys there, negotiating contacts, all that stuff. We're getting more and more to the NFL model."
Alabama jumped out ahead of this thing by hiring a young, adaptable coach in DeBoer, who has shown his willingness to change by locking down his right-hand man in Morgan, and it's the reason that the Crimson Tide's dynasty could
Related: Kalen DeBoer Continues To Impress With First Recruiting Class At Alabama
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