Dodgers News: Ohtani Strikes Exclusive Trading Card Deal with Topps

Shohei Ohtani has signed a long-term global trading card deal with Topps, a division of Fanatics Collectibles.

"I'm happy to be exclusively partnering with Topps to give fans unique cards and collectibles for seasons to come," Ohtani said in a statement .

This partnership marks a significant step for Ohtani, who has been associated with Topps since joining the Angels in 2017.

The agreement will include autographed cards and memorabilia, showcasing key moments from Ohtani's career.

"Ohtani's been a part of the Topps family since he signed with the Angels in late 2017, early 2018, so this deal is super important to us," said David Leiner , president of trading cards at Fanatics Collectibles.

"Best player in the game, unique, global player, who pitches and hits. You've got to have this guy in product, you've got to have his autographs and memorabilia for fans to chase."

It aims to cater to fans in both the U.S. and Japan, where the interest in baseball collectibles is growing rapidly.

Ohtani joins other prominent Japanese players like Ichiro Suzuki and Hideki Matsui in partnering with Topps.

The company recognizes the strong demand for baseball cards in Japan, with local retailers consistently requesting more products.

"Japanese allocation is a big piece and you better believe, for the accounts in Japan, there's never enough [product]," Leiner said . "They're always asking for more. Our largest Japanese partner, Mint Collectibles, they own and operate a chain of 28 stores across Japan and the hobby is vibrant over there."

Fanatics has been expanding its presence in Japan, having opened an office in Tokyo in early 2018. This move aligns with their strategy to tap into the vibrant baseball culture in the country, especially with Ohtani's popularity.

"We're pushing, we're well-distributed," Leiner said . "7-Eleven, FamilyMart, Lawson's, the hobby is in its early stages there, but we're going to continue to push and grow there. Japan is a great baseball country, a passionate group of folks over there, and [Shohei] is so important back home."

While financial details of the deal haven't been disclosed, it is expected to be a long-term commitment, similar to Fanatics' previous agreements with other star athletes.

The partnership aims to create a more collaborative relationship, focusing on marketing and social media engagement.

Ohtani, who is currently leading the National League in several key offensive categories, is a strong candidate for the NL MVP award.

His impact on the game is significant, and this deal with Topps is expected to further enhance his brand and the sport's global reach.