HBCU forward: SWAC commish talks bowl games and basketball

In a recent conversation between SWAC Commissioner Dr. Charles McClelland and HBCU Gameday Founder Steven J. Gaither, several key points emerged that highlight the growth and future direction of the Southwestern Athletic Conference (SWAC). The conversation, available in full on YouTube, delved into the significance of SWAC Media Day, the impact of recent football victories, and the expansion of media coverage for SWAC sports.

Dr. McClelland began by emphasizing the importance of SWAC Media Day, noting the attendance of 252 media outlets, the largest in the conference’s history. He attributed this record turnout to the dedicated fan base and the heightened interest in SWAC football, stating, “It’s a testament to our fan base, the interest in the Southwestern Athletic Conference and our football teams, our student-athletes, coaches, and administration.”

The conversation then turned to the recent successes in football, with SWAC teams triumphing over MEAC counterparts in high-profile games. McClelland expressed the significance of these victories, especially in the Celebration Bowl, saying, “Winning is always important. To be able to win that game, I honestly have to say it was my first win… It just feels good to be able to have gone through all of that and come out on the end being victorious.”

A major highlight of the discussion was the expansion of the conference’s media presence. Dr. McClelland discussed the addition of HBCU Go and the SWAC Digital Network, which will ensure that all SWAC games are broadcasted. He remarked, “We want to make sure that we bring it in a fashion to where it’s going to be something that our industry entities can be proud of.”

Looking ahead, McClelland touched on the challenges posed by the expanding College Football Playoff and the adjustments required for SWAC teams. He also celebrated his recent contract extension, reflecting on the confidence and support from the conference’s presidents and chancellors.

Dr. McClelland concluded with insights into the upcoming basketball tournament in Atlanta, aiming to create a more engaging experience for fans, and shared his vision for the future growth of SWAC basketball, aspiring to move beyond the First Four in the NCAA Tournament.

To hear the full in-depth conversation, including Dr. McClelland’s thoughts on the future of the conference and his personal reflections on leading the conference, check out the full interview on HBCU Gameday’s YouTube channel.

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