BigXthaPlug Is Amazon Music’s Next Breakthrough Artist

BigXthaPlug’s 2024 campaign just added another Texas-sized accolade to the mix of what’s been a banner year for the breakout rapper: BigX was named Amazon Music’s next Breakthrough Artist on Wednesday (Aug. 28).

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Amazon Music looks to amplify emerging artists with its Breakthrough Artist program, which will allow BigXthaPlug to receive more visibility across Amazon’s playlists, livestream features, as well as marketing and social campaigns.

Working in collaboration with BigX, the United Masters signee will further connect with fans through Amazon’s properties and unique opportunities in the coming months as 2024 comes to a close.

“BigXthaPlug has been one of the most exciting new voices in hip-hop, with an outsized sound that’s as big as his personality,” Alexis Cueva, artist relations for Amazon Music, tells Billboard . “We’ve already seen our customers respond to his incredible music on Amazon Music, and as our next Breakthrough Artist, we’re excited to help BigX connect with even more fans.”

BigXthaPlug has also been added to Billboard ‘s Hip-Hop Live concert slated for Sept. 6. The show will be a celebration of the Hip-Hop/R&B Power Players event, which will take over the Xanadu roller rink in Brooklyn.

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The 26-year-old joins an already loaded Hip-Hop Live lineup that boasts sets from DJ Miss Milan, the inspiring Mr. Pot Scraper himself BossMan Dlow, and headliner Teezo Touchdown. Tickets are still on sale and can be purchased here for $32.

BigXthaPlug made his Billboard Hot 100 debut in October when his “Mmhmm” hit the chart at No. 93, and eventually reached a peak of No. 63.

He continued his ascension in August with the braggadocios “The Largest,” on which he teases his anticipated sophomore album. “Album done, finna drop me another one,” he raps.

BigX’s co-manager Brandon Farmer raved about the rapper’s ability to connect with his fans while on stage. “Stage presence, you just don’t really see that,” Farmer told Billboard earlier this year. “You can tell when somebody is a star. X is a star.”

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