Colorado Quarterback Shedeur Sanders Makes Major Announcement

Athletes are making the most of the Name, Image and Likeness opportunities. From brand deals and personal clothing lines to podcasts – there is plenty to take advantage of for some of the best collegiate players in the country.

Colorado Buffaloes quarterback Shedeur Sanders may be the best at marketing his own brand in this new era of college athletics. That isn't hard to imagine considering the viral storm that his father and head coach, Deion Sanders, began when he took the job in Boulder.

Shedeur Sanders boasts a $4.8 million NIL valuation, per On3, the highest in college football.

And he's recently added another outlet for his brand, extending his reach beyond the gridiron even further.

Sanders will host his own podcast titled "2 Legendary," he announced on Monday.

The Heisman Trophy hopeful has partnered with Overtime for his show, which is slated to debut on Tuesday.

The senior signal caller impressed in his first season with the Buffaloes, throwing for 3,230 yards and 27 touchdowns to just three interceptions.

If Colorado can protect Sanders (sacked 52 times in 2023) this season, he should be even better in 2024.

Colorado opens its 2024 season on Aug. 29 at home against North Dakota State. The Buffaloes are making a return to the Big 12 after finishing 4-8 in 2023 as a member of the Pac-12.