Hundreds of merchandise display the photo of a bloody faced Trump raising his fists after being struck in his right ear at his rally in Butler, Pennsylvania. Thomas Matthew Crooks , 20, used a AR-15 style in the shooting that left one rally attendee dead and two others critically wounded before Secret Service agents killed him.
Through various products, vendors are capitalizing off the photo of the first assassination attempt against a former or current U.S. president since the 1981 shooting that injured Ronald Reagan outside a Washington, D.C., hotel.
While some online vendors are profiting off the historical incident, right-wing enthusiasts are using the historical incident for profit or to campaign for Trump's reelection bid.
Former president Donald Trump is seen with blood on his face surrounded by secret service agents as he is taken off the stage at a campaign event at Butler Farm Show Inc. in Butler, Pennsylvania, July 13, 2024. REBECCA DROKE / AFP via Getty Images
Products range from shirts, mugs to trading cards
The merchandise tends to carry a consistent thread that paints Trump, who said the shooting pierced the upper part of his right ear, as a hero who took a bullet for his country.
Political commentator Candance Owens promoted a T-shirt on X available for $30 on her website. The shirt displays the photo with patriotic background and text that reads "For God and Country."
"Just threw out all my son’s Superman and Batman memorabilia. Replacing it with bloodied Trump photos and figurines. Don’t @ me," Owens wrote.
There are more than 100 listings of merchandise with the photo ranging from sweatshirts, mugs, car stickers to even trading cards .
Among the popular slogans are "Trump 2024," "That's My President," and even "You Missed."
Former Trump adviser Sebastian Gorka is also selling shirts for $29.99 with text that says "The President of America" while merchandise website Teleteeshirt sells tees that read "Legends Never Die."
Who captured the photo?
The iconic image of Trump was taken by Associated Press photographer Evan Vucci.
The photo shows the presumptive Republican nominee with blood streaks on his face as he raises his fist in the air before a barrier of Secret Service agents mounted over him.
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