Detroit Lions' Dan Campbell appears to have a new favorite word in 2024

The Detroit Lions ' training camp is in full swing after the team had four practices last week, and since it began, head coach Dan Campbell has met with the media on multiple occasions.

Over those media sessions, Campbell has been using one word on a consistent basis, with that word being "aura," which he has used when talking about two different players and one entire side of the football.

According to Dictionary.com , "aura" is defined as "a distinctive and pervasive quality or character; air; atmosphere" and "a subtly pervasive quality or atmosphere seen as emanating from a person, place, or thing."

"I like his personality, his aura," Campbell of kicker Jake Bates last Friday, according to Jared Ramsey of the Detroit Free Press .

On that same day, Campbell used the word again when talking about the defense.

"Every good defense, there's gotta be an aura about it. You gotta have something. And you can kind of feel that right now," he said, per Brad Galli of WXYZ Detroit .

After a day off on Sunday, Campbell was back at the podium talking about aura on Monday, this time in reference to linebacker Derrick Barnes.

"It's good to see the confidence, the aura, the aggression," Campbell said of Barnes, according to Nolan Bianchi of The Detroit News , who noted that we're now up to three auras in training camp.

What has led Campbell to start using this word so often? We can't say for sure, but we do know we love it and it's just the latest awesome thing to come from the Lions head coach.