Topgolf competitor led by Bryson DeChambeau, Beau Welling announces expansion to second Texas location

EL PASO, Texas — UnderPar Life, which bills itself as a competitor to Topgolf, is coming to this Texas border city.

The company, backed by current LIV Golf star Bryson DeChambeau and golf course architect Beau Welling, is set to make its second location at Horizon Golf Course in El Paso as part of a plan to expand to 30 locations nationwide, according to D Magazine.

The Horizon Golf Course facility will be a two-story, 12,000-square-foot venue. It will feature a 300-yard driving range, a golf instruction academy, a “tour-level” short game and practice area and a bar and restaurant, according to the article,

“It’s a perfect location for us,” the company co-founder David Deering told D Magazine. “Our thesis is proving out to be correct. The municipalities are loving our idea. They are willing to give us these favorable 99-year leases in exchange for us building on their golf course.

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UnderPar Life rendering of the hitting bays at Horizon Golf Course. (Contributed photo)

“One of the challenges of a startup is, ‘Can they do things over and over again?’ Well, I’m starting to feel this is a repeatable process at scale where we don’t have to drop $20 million on a piece of land.”

A groundbreaking date hasn’t been set construction is slated to take between 18 and 24 months.

“Growing the game of golf is an essential component of Horizon Golf Club’s mission,” Luis Delgadillo, head pro at Horizon Golf Club, told D Magazine. “Partnering with UnderPar Life provides us an opportunity to expand our free youth programs and expose our top players to world-class practice facilities.“tour-level” short game and practice area and bars and restaurants, according to D Magazine.

El Paso’s Topgolf opened on Feb. 2, 2018, at 365 Vin Rambla Drive. Billed as “a game for everyone,” Topgolf estimates that 51% of its patrons are non-golfers. UnderPar Life is aiming at the same market.

Bret Bloomquist can be reached at bbloomquist@elpasotimes.com; @Bretbloomquist on X.