‘I’ve Bought Every Car I Wanted, Multiple Times Over’: 50 Cent, Driven By Son Sire’s Future, Focuses on Building an Empire Beyond Wealth

While many are speculating  that 50 Cent will become the next rapper to reach billionaire status, he’s focused on life beyond wealth. He’s mapping out his legacy.

However, what is driving his success he recently revealed is his 12-year-old son, Sire, as he ensures that his son avoids the struggles he faced growing up, according to an exclusive interview with Us Weekly.

Thinking for the Future

When discussing his rise to fame and fortune, Us Weekly’s interview with 50 Cent turned to what his son Sire will inherit, as the Queens rapper describes his actions as “building an empire” where his focus is not on anything that he does not already have.

“I’m building an empire for my son,” 50 Cent told Us Weekly. The rap mogul and his oldest son, Marquise Jackson (27), are on the outs. He seems focused on Sire. “What’s left of me will be there for [my son] to run with. At the end of it, that’s what it’s about.”

“With what I’m doing in film and television, executive producing these projects, now I can provide production services. Now I have the physical studio to create without restrictions,” he continues.

Losing his mother at the age of 8, 50 Cent began selling drugs by the time he was 12. Now, at 49 years old, he is an entertainment hitmaker. His debut album, “Get Rich or Die Tryin’,” remains the highest-selling rap debut, and it was accompanied by a successful movie of the same name.

He also produced the hit franchises Power and BMF on Starz and is building G-Unit Studios in Shreveport, Louisiana, which will be the second-largest Black-owned movie studio in the U.S., after Tyler Perry’s studio in Georgia.

Interestingly enough, while he is concerned about Sire’s inheritance, the transition from multi-millionaire to billionaire does not faze 50 Cent, with the mogul responding to a question from the Us writer by saying billionaire status comes with baggage such as higher scrutiny from onlookers and the IRS.

He would rather be seen as “very rich” than to be viewed as a billionaire, and he added that his current lifestyle and spending would not differ from being officially categorized as a billionaire, saying he would drop $5 million on a Rolex like it is nothing.

“I’ve reached a point where I don’t want anything I don’t have. What’s the rush? I’ve bought every car I wanted, multiple times over.”

As Finurah previously reported, 50 Cent’s net worth is contributed through various ventures beyond music and TV.

His investments in brands such as Effen Vodka, Glacéau (Vitamin Water), and owning Sire Spirits have made, and still do make, millions.

Additionally, he established the G-Unit Clothing Company, SMS Audio, and Cheetah Vision, all diverse investments and business endeavors, some of which were more successful than others. SMS Audio, founded by 50 Cent, was a headphones and audio products brand once offering various models, including the SYNC by 50 and STREET by 50 headphones.

Despite initial success and partnerships with major brands like Intel and Disney, SMS Audio suspended operations in 2016, facing challenges in a consumer market dominated by brands like Beats by Dre, according to All Star Incentive Marketing.

The company struggled with financial issues, including 50 Cent’s bankruptcy filing and legal disputes over design secrets with Sleek Audio.