SweetWater's New Hammer Red Amber Ale Supporting Georgia Aquarium Now Available Locally

SweetWater Brewing Company, a subsidiary of Tilray Brands, has launched its new Hammer Red Amber Ale. This beer is part of SweetWater's partnership with Georgia Aquarium, with a portion of the sales going to the aquarium. The funds will aid the aquarium's mission to promote ocean and aquatic animal conservation. The beer will be available in Georgia until October 2024.

The new ale, with a 5.6% ABV, is made with Magnum, Saaz, and Cascade hops. It offers light caramel flavors and a hint of wheat for a crisp finish. The beer's creation is inspired by the aquarium’s research, education, and conservation efforts for sharks and rays.

Terry Hopper, VP of Sales for Tilray Beers, highlighted the significance of the partnership with Georgia Aquarium. He stated that ocean and marine life protection is a shared cause between SweetWater and its customers. Hopper also noted the beer's versatility, saying it complements various foods and can be enjoyed anywhere.

Hiroshi Okuda, senior director of strategic marketing and corporate partnerships, also expressed enthusiasm about the ongoing partnership with SweetWater. He mentioned that both brands are committed to supporting clean water and community contributions. The new ale's release is a step towards promoting aquatic conservation.

The ale is available in six-packs of twelve-ounce cans and on draft, including at SweetWater’s Taproom. Customers can use SweetWater’s Beer Finder to locate the beer. The partnership between SweetWater and Georgia Aquarium continues to raise awareness for aquatic conservation.

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