Velveeta gets into cheese wheel pasta craze by introducing its own version in New York, Florida

The limited-edition WheelVeeta will be available from August 8th to August 15th at Bounce's Montauk, New York, and Delray, Florida locationsPhoto byCourtesy Photo

This summer, VELVEETA, celebrated for its rich, creamy flavor and bold taste, is launching the WheelVeeta dining experience at Bounce Sporting Club. The WheelVeeta features al dente VELVEETA Shells tossed in a hollowed-out VELVEETA cheese wheel, ensuring a creamy coating with every bite. The tableside dish is topped with fresh lobster, black truffle, and fried shallots.

"Indulging in creamy, warm VELVEETA Shells and Cheese is an over-the-top pleasure experience that simply hits," said Stephanie Vance, Brand Manager at VELVEETA.

Bounce Sporting Club, known for revolutionizing the sports bar experience since 2004, partners with VELVEETA to bring this unique dish to cheese enthusiasts. The WheelVeeta is part of VELVEETA’s La Dolce Velveeta campaign, which embraces the pleasure of indulgence through creative culinary activations like the Veltini and TruffVels.

The limited-edition WheelVeeta will be available from August 8th to August 15th at Bounce's Montauk, New York, and Delray, Florida locations. Reservations can be made on Resy.com for Montauk and OpenTable.com for Delray.