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    California-based Lime Expands into Japan's Scooter Market

    1 day ago
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    Ting is optimistic about the prospects in Japan, where Lime aims to capture a share of the growing scooter market.Photo byBilderbokenonUnsplash

    San Francisco-based scooter startup Lime is making its debut in Japan, according to Bloomberg. The company, backed by Uber, is "starting small," with its launch focusing on some of Tokyo's busiest neighborhoods, including Shibuya, Shinjuku, Meguro, and Setagaya.

    Lime, which boasts a global fleet of around 200,000 e-bikes and scooters, has re-entered the Asian market after exiting South Korea in 2022, according to the company. The exit was due to regulatory challenges that allowed competitors to gain ground. CEO Wayne Ting is optimistic about the prospects in Japan, where Lime aims to capture a share of the growing scooter market.


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