Henrico officials dedicating sign for Berry at Henrico Sports and Events Center

To honor the recently retired president of Richmond Region Tourism, Henrico County officials will dedicate a street sign Aug. 14 for the Honorary Jack Berry Way at the Henrico Sports and Events Center in Glen Allen.

The sign will be located near the parking lot entrance from Telegraph Road.

The sign is designed to commemorate Berry’s more than 30 years of service to the tourism industry in Metro Richmond. In December 1992, Berry was named president and CEO of the Richmond Metropolitan Convention and Visitors Bureau, now known as Richmond Region Tourism, and he spent the following decades helping to lead the region’s significant growth in visitors.

In 2022, Henrico led Central Virginia localities with more than $1.7 billion in tourist spending, the fifth highest in Virginia, according to a Virginia Tourism Corp. report. The county is also witnessing a continuing growth in sports tourism, with 71 events in 2023 generating a record $72.4-millino economic impact.