Jayson Tatum Stars In New Coach For Men Fragrance Campaign

Source: COACH / Coach

Jayson Tatum is extending his winning streak in a major way. He is now the face of the Coach For Men fragrance.

Source: COACH / Coach

As reported by High Snobiety, the Boston Celtics power forward has taken his talents to the men’s grooming category. This week, the apparel and leather goods brand launched their Coach For Men Eau De Toilette. Jayson Tatum stars in the advertisement proving he can use his star power off the court. Shot by Keizo Kitajuma, the still image campaign features the St. Louis Missouri native walking throughout downtown Manhattan. In a promotional trailer we see Tatum getting ready for his day with a couple of sprays of the fragrance.

In an exclusive interview with People magazine, he speaks on why Coach For Men made so much sense for him. “To me, the scent is all about confidence. I can wear it for any occasion, and it gives me that finishing touch, almost like a confidence boost. I know when I put it on, I’m ready to go out and feel my best,” he said. When asked about being chosen for the opportunity he made it clear he was excited. “It means a lot, I definitely don’t take it for granted,” Tatum explained. “I’m grateful to tell my story through the lens of the campaign.”

Coach For Men symbolizes “the spirit of the brand” and is inspired by “mavericks, rebels and all-American dreamers.” Coach For Men features notes of citrus and pear on the opening and settles with a base of suede and ambergris. You can shop it here .

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