MINISO in the Holyoke Mall celebrates its grand opening

HOLYOKE, Mass. (WWLP) – A global lifestyle retailer offering a wide variety of design-led, affordable, and stylish products is holding its grand opening celebration at Holyoke Mall this weekend.

According to the Holyoke Mall, MINISO is now open and will offer 20% off to the first 50 customers, redeemable during the first hour on Saturday, August 3rd during their grand opening celebration.

MINISO opened its fifth location in the state and its first in western Massachusetts. Their journey began back in 2013 when founder and CEO Jack Ye, opened their first store in China, since then they have expanded to over 6,000 stores worldwide.

The brand caters to young people offering affordable, well-designed, quality products from plush toys to skincare products and everyday household items. MINISO’s licensed collections include brands like We Bare Bears, Sanrio, Care Bears, Disney, Pixar, Barbie, Peanuts, and more.

“As our fifth store in Massachusetts and a part of the Pyramid Management Group’s portfolio, this location represents an exciting opportunity for us. With its vibrant shopping environment and diverse retail offerings, Holyoke Mall provides an ideal setting for MINISO to bring our unique IP products and innovative designs. We look forward to welcoming the local community and enhancing their shopping experience with our wide range of lifestyle products,” said Shines Shen, MINISO USA’s Business Development Manager.

“We’re thrilled to bring MINISO’s innovative shopping experience to the heart of Western Mass. The global lifestyle brand promises to captivate shoppers with its unique blend of quality, affordability, and style. Get ready to explore and indulge in a whole new level of retail fun!” said Ruth-Ann Hastings, Holyoke Mall Marketing Director.

MINISO is located on the upper level of the Holyoke Mall near Pandora.

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