Spotify Reveals Joe Rogan's Audience Size. And, It's Massive... Like, Way Bigger Than You Thought.

This article was written with the help of A.I. software.*

Joe Rogan Experience episode #2122Photo byPowerfuljre via YouTube

Spotify has been notoriously private when it comes to listening data.

But recently, the music streaming service has been testing a feature revealing the popularity of its podcasts. And, unsurprisingly, The Joe Rogan Experience is Spotify’s most-listened-to podcast. But what is surprising is just how much bigger the podcast is when compared to... well, everything else.

Joe Rogan's Podcast Dominates Spotify's Platform

Last month, Spotify quietly began testing a feature that shows just how popular Rogan and other podcasters actually are. The feature, which doesn’t have a public name, appears on the landing pages of shows on Spotify’s mobile app.

If you have access, you should see a tiny rectangle on the left side that, if tapped, will begin playing swipeable previews of episodes. That page looks and acts a lot like TikTok, down to a button on the right side that allows listeners to follow the podcast. Though it’s unlabeled, it’s there that you can see the number of followers a podcast has.

According to Bloomberg, The Joe Rogan Experience has 14.5 million followers, which is good for the top spot.

Global podcast chartsPhoto bySpotify via discover page

And, nearly triples the second most-listened-to podcast on the list: TED Talks Daily with 5.0 million. To give you a visual, here are Spotify’s top 10 global podcasts list last year.

Spotify's Commitment to Joe Rogan

Spotify's commitment to Joe Rogan is unwavering, as evidenced by their exclusive deals and significant financial investments. In 2020, Spotify acquired the exclusive audio rights to Joe Rogan's immensely popular podcast, "The Joe Rogan Experience," for a staggering $100 million. This exclusive deal solidified Spotify's determination to make Joe Rogan an integral part of their streaming platform.

And, recently, Joe Rogan renegotiated a $250 million deal, allowing him to move his content back to YouTube, to “maximize the audience of the show."

Hey, I'm Hudson! I write about social media, marketing, and modern entrepreneurship. Hit follow for more stories like this one.