Travis, Jason Kelce release new ‘Kelce Mix’ Cereal with General Mills

KANSAS CITY, Mo. — Get ready for “the breakfast of champions!”

In partnership with General Mills, the Kelce brothers will release their own brand of cereal called the “Kelce Mix.”

Their cereal will be a unique blend of their top three favorite brands: Reese’s Puffs, Lucky Charms, and Cinnamon Toast Crunch.

“I’ve said that I’d eat a whole box of Reese’s Puffs cereal in one sitting, and while I stand by that, our creation might just be the new MVP of the cereal aisle,” Travis Kelce said.

“We’d go through two to three boxes of our favorite cereals a week when we were growing up, so being able to team up with General Mills now is a full circle moment for us.”

General Mills said in a news release that they have been scouting the brothers since they revealed their favorite cereals on “New Heights” last year.

“The only thing Travis and I know more about than football is cereal — so we’re honored to take home the victory and consider ourselves officially inducted into cereal culture with Kelce Mix,” Jason Kelce said.

Fans can also get their hands on four different limited-edition “Kelces’ Pick” collectible boxes of Honey Nut Cheerios, Cinnamon Toast Crunch, Lucky Charms, and Reese’s Puffs cereal, which feature the brothers on the box, giving their stamp of approval.

Football fanatics can eat like the Kelces this fall with limited-edition Kelce Mix cereal, as well as the Kelces’ Pick collectible boxes, on shelves at retailers nationwide beginning in September.

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