Chiefs TE Travis Kelce fulfills childhood cereal dream by partnering with General Mills

The business deals of Kansas City Chiefs tight end Travis Kelce continues as he combines his childhood love for cereal in another collaboration with his brother Jason.

The hosts of the New Heights Podcast discussed their favorite cereal brands in an episode last year, which inspired an exciting new campaign with General Mills.

In a first-of-its-kind cereal from General Mills, ‘Kelce Mix Cereal’ combines Travis and Jason’s top three favorite cereals: Cinnamon Toast Crunch, Lucky Charms, and Reese’s Puffs cereal, into one delicious bowl. The brothers will also have four limited-edition Kelces’ Pick collectible boxes with those three options and Honey Nut Cheerios. Each box features the brothers on the packaging, giving their stamp of approval.

“I’ve said that I’d eat a whole box of Reese’s Puffs cereal in one sitting, and while I stand by that, our creation might just be the new MVP of the cereal aisle,” said Travis, Kelce Mix co-creator. “We’d go through two to three boxes of our favorite cereals a week when we were growing up, so being able to team up with General Mills now is a full circle moment for us.”

“Who are we to argue with, two of the best from the league? After some fan speculation, we are so excited to confirm that you can now eat and train like the Kelce brothers by getting your hands on the legendary lineup of cereals and watching all the fun from our Cereal Training Camp videos this football season,” said Brandon Tyrrell, Senior Manager of Brand Experience for Family Favorites cereals at General Mills. “Our brands have always brought families together at the breakfast table, so it’s been special to work with Jason and Travis, who grew up eating our cereals themselves and could channel their inner child when competing.”

Chiefs fans can eat like the Kelces this fall with limited-edition Kelce Mix cereal, as well as the Kelces’ Pick collectible boxes, on shelves at retailers nationwide beginning in September.