NFL Releases Epic Commercial for Los Angeles 2028 Olympic Games, Introducing Flag Football

With the Paris 2024 Olympic Games now in its final week, preparations are already underway for the Los Angeles 2028 Olympic Games (LA28).

One sport that will be added to the 2028 Games is flag football. Last year, the International Olympic Committee approved the addition of the sport, along with four others: baseball/softball, cricket (T20), lacrosse (sixes), and squash.

While some of these sports are being reintroduced to the Olympics, flag football will be making its debut at LA28.

On Monday, the NFL released a commercial featuring Philadelphia Eagles quarterback Jalen Hurts, signifying the inclusion of the Men's and Women's Flag Football competition at the LA28 Olympic Games. Hurts is shown walking up to the Los Angeles Memorial Coliseum, one of the sites that will host some of the games, lighting a football on fire. He then proceeds to throw the lit football into the air to ignite the torch atop the stadium entrance.

Check out the video:

“Today is a momentous day for American football,” said Scott Hallenbeck, CEO of USA Football. “We are incredibly thankful to the IOC and LA28 Organizing Committee for recognizing flag football as a sport worthy of inclusion in the Olympic Games. We share our excitement and celebrate this historic occasion with the millions of flag football players across our country.

“The decision to add flag football to the 2028 Summer Olympic program in Los Angeles is an acknowledgment of the sport's tremendous international growth and appeal as a fast, exciting, and competitive sport."

Including LA28, this will be the third time the city of Los Angeles has played host to the Summer Olympics. LA28 will take place from July 14-30, 2028 across multiple sites in the Los Angeles area.