Texas Tech and adidas officially launch 10-year partnership

LUBBOCK, Texas — Adidas and Texas Tech University announced Monday the brand will become the official footwear, uniform, apparel and accessory partner of TTU Red Raiders effective as of July 1, 2024.

See the full press release below.

Adidas and Texas Tech University today announced that adidas will become the official footwear, uniform, apparel and accessory partner of the Texas Tech Red Raiders effective July 1, 2024.

Starting today, fans can begin purchasing select licensed Texas Tech apparel at adidas.com/texas_tech , local retailers and online retail partners. Notably, adidas and Texas Tech alum Patrick Mahomes are today releasing co-branded apparel featuring Mahomes’ signature Gladiator logo, marking the first time an adidas athlete partner’s logo has been featured on official collegiate apparel.

“I wouldn’t be where I am today if it weren’t for Texas Tech and I’m proud to have helped bring Red Raider Nation into the three-stripe fam,” said Patrick Mahomes. “Today is just the beginning of an incredible partnership with adidas, so stay tuned for more to come this fall that we’re excited to be working on together!”

New details about uniforms and apparel — and celebratory events across Texas Tech’s campus in Lubbock — will be unveiled in the coming months as adidas and Texas Tech continue to expand and fortify their partnership.

“This is a monumental day as we align the power of Texas Tech Athletics with a global brand like adidas and a generational athlete like Patrick Mahomes, a proud Texas Tech alum,” said Kirby Hocutt, Director of Athletics at Texas Tech University. “We are excited to begin a special 10-year partnership with a brand that shares Texas Tech’s expectations of success and competition. This collaboration will elevate the Texas Tech brand nationally, providing our student-athletes with the best apparel and equipment. As a new era of the Big 12 begins, this partnership is essential for Texas Tech Athletics to compete at the highest levels.”

adidas’ partnership with Texas Tech marks another chapter in adidas’ ongoing investment in college athletics, empowered by the belief that sport has the power to change lives. All eligible student-athletes at Texas Tech will have the opportunity to join the brand’s historic NIL Ambassador Network, which gives all student-athletes at adidas-partnered Division 1 schools the chance to benefit from their Name, Image and Likeness.

Since its inception, over 12,000 student-athletes nationwide across a variety of sports have participated in the network, earning a percentage of the sales they drive for key products and campaigns.Collection items from the initial adidas x Texas Tech apparel drop are available today exclusively at adidas.com/texas_tech .

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