WATCH: Wisconsin football's annual 'Squat Fest' is back

Wisconsin football’s annual ‘Squat Fest’ is back for the second consecutive season.

That fact was made clear Friday morning with several posts on X from strength and conditioning coach Brady Collins and highlights posted by media members covering the event.

Collins’ ‘Squat Fest’ event began when he and head coach Luke Fickell were back at Cincinnati. The veteran strength coach told BadgerExtra’s Jake Kocorowski last year that it first evolved from a team-wide max squat day to it becoming the circled date on the calendar that it is today.

And by circled date, that means having a fresh new logo, shirts for the team and production work within the building. More highlights are sure to come from the Wisconsin football social media team and other media members, but here’s a first look at ‘Squat Fest 2k24.’

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