Nike/1 Cent Penny/University of Memphis Apparel Deal Announced (AUDIO from J&J Show)

Jason Smith discussed the brand new Nike line of apparel that combines the University of Memphis basketball brand with Nike and 1 Cent/Penny Hardaway's likeness. FULL SEGMENT from 92.9 FM ESPN (AUDIO):

MEMPHIS, Tenn. – For the first time, Memphis fans can rep the Tigers and Penny Hardaway’s iconic “1 Cent” brand all together on an exclusive line of apparel created by Nike and launched today to select retailers.

The apparel line, featuring the Memphis Athletics “Leaping Tiger” logo and the 1 Cent mark as part of various designs, includes t-shirts, long sleeved t-shirts, hoodie tees, hoodies, quarter-zip tops and more.

Fans can purchase the line at retailers currently including Tiger Bookstore , Dick’s Sporting Goods and Fanatics Lids College. Tiger Bookstore will also be selling the line at FedExForum during Memphis’ remaining home games this season.

Hardaway's rise to global icon status was honed in Memphis. Through his prep basketball career and time at then-Memphis State University, on to NBA super-stardom and the Olympics, the iconic "1 Cent" brand is rooted in the "901." Now serving as Memphis head men's basketball coach, 1 Cent has come full circle back to his hometown to help influence the next generation.