MEMPHIS, Tenn.--(BUSINESS WIRE)--Aug 6, 2024--
Today premier bridal and formalwear designer Allure Bridals announced the release of AmaBella Quinceañera, a debut brand featuring a selection of opulent Quinceañera-themed designs. Allure Bridals, a company renowned for its rich heritage of craftsmanship and innovative proprietary textile technologies, aims to introduce AmaBella as a pivotal coming-of-age brand, expanding its consumer demographic and offering a seamless sartorial journey from Quinceañera celebrations all the way to the wedding day — with a look to elevate every cherished milestone in their customers’ lives.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240806716553/en/
AmaBella Gown available at AmaBellaQuinceanera.com (Photo: Business Wire)
The AmaBella brand will feature a range of ballgowns delicately crafted to make the wearer feel like a princess on their special day. Each ballgown is unique, offering features such as detachable sleeves, bows, lace, dramatic beading, appliques, and more. The looks vary in colorway, fabrication, and neckline, offering a wide range to appeal to every style. Blending timeless tradition with contemporary flair, AmaBella promises to transform every young woman’s coming-of-age milestone into an unforgettable affair by setting a new standard for luxury and style in this cherished cultural tradition.
AmaBella’s launch provides another pivotal addition to Allure Bridals’ expanding portfolio of brands, including the brand family’s most recently acquired formalwear house, Portia & Scarlett. Allure Bridals Chief Growth Officer Marco Montenegro is eager to step into this new category, citing the importance of celebrating this coming-of-age moment. “At Allure Bridals our focus is always on celebrating the big moments in your life, and a Quinceañera or Sweet Sixteen is one of those key moments. Our growth into the formalwear space has been a priority for us this past year, as is evidenced by our acquisition of Portia & Scarlett and the exciting new launch of the AmaBella brand.”
AmaBella is now live on AmaBellaQuinceanera.com.
Images: HERE
ABOUT ALLURE BRIDALS
Allure Bridals, the award-winning bridal and formalwear industry powerhouse, boasts more than two decades of standout bridal and formalwear design. The recent acquisition of Australia-based pageant and formalwear house Portia & Scarlett bolsters the brand’s portfolio, which also features designer collaborations including the popular Disney Fairy Tale Weddings Collection and the highly-anticipated 2023 debut Bridgerton Wedding Collection. Allure continues to innovate its flagship bridal collections, bridesmaid dresses, and cutting-edge suiting, all of which highlight the company’s unwavering focus on sizing inclusivity and proprietary textiles. Renowned for exceptional artisanship, attention to detail, and innovative design, the Allure family of brands offers bridal and formalwear for every aesthetic and sensibility – all crafted with care, holding to the core values of a family-owned and operated company. Honoring tradition, while revolutionizing the future. Allure Bridals: For Your Forever.
View source version on businesswire.com:https://www.businesswire.com/news/home/20240806716553/en/
Allurebridals@ssmandl.com
KEYWORD: MEXICO UNITED STATES CENTRAL AMERICA NORTH AMERICA TENNESSEE
INDUSTRY KEYWORD: FASHION RETAIL CONSUMER TEENS BRIDAL HISPANIC
SOURCE: Allure Bridals
PUB: 08/06/2024 12:47 PM/DISC: 08/06/2024 12:47 PM
http://www.businesswire.com/news/home/20240806716553/en
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