Chase Elliott loses major NASCAR Cup Series sponsor in 2024

Over the weekend at Nashville Superspeedway, Chase Elliott and Hendrick Motorsports’ relationship with Hooters became a topic of conversation. Hooters was no longer listed as a sponsor for Hendrick Motorsports and was removed from the No. 9 team. On Monday morning, Hendrick Motorsports confirmed the rumors going around about the sponsor to RACER’s Kelly Crandall.

Due to Hooters’ inability to meet its business obligations to the organization, Hendrick Motorsports has ended its relationship with the company. Elliott’s first NASCAR Cup Series victory since 2022 came with Hooters at Texas Motor Speedway earlier in the year. Hooters was also supposed to sponsor the No. 9 car at Richmond Raceway later this season.

This is a disappointing development for Elliott, as Hooters is a notable sponsor for Hendrick Motorsports. The good thing for the 2020 Cup Series champion is that Hooters doesn’t have many scheduled races throughout the 2024 NASCAR season. It may not affect Elliott’s sponsorship too severely, but seeing them out at Hendrick Motorsports is disappointing.

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