Meta reportedly halts plans for high-end mixed-reality headset meant to compete with Apple

Meta Platforms has canceled plans for a premium mixed-reality headset intended to compete with Apple’s Vision Pro , the Information reported Friday.

The company told employees at its Reality Labs division to stop work on the device this week after a product review meeting, the report said citing two Meta employees.

The axed device was internally code-named La Jolla and was scheduled for release in 2027, the report said. It was going to contain ultrahigh-resolution screens known as micro OLEDs — the same display technology used in Vision Pros.

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The virtual and mixed reality headset market gained renewed attention with Apple’s entry last year, but its Vision Pro has struggled to sell due to the pricey $3,500 tag .

Meta’s Reality Labs division, responsible for developing and marketing the Quest line of headsets , has incurred billions in losses.

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Still, CEO Mark Zuckerberg remains optimistic about the future of augmented and virtual reality technologies.

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The existing line of Quest headsets include the Quest 2, which retails for $200, and the Quest 3 for $500.

Meta had stopped production of the Quest Pro — its most expensive headset priced at $999 — in 2023 after encountering weak sales and poor reviews, according to the Information report.

Meta did not immediately respond to a Reuters request for comment.

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