Apple reveals new safety feature that protects iPhone users from most disturbing content

APPLE has revealed a new safety feature that's coming to iPhones via iOS 17 later this year.

The tool, dubbed Sensitive Content Warning, will blur out offensive media before an iPhone user sees it.

This gives iPhone users the power to decide when they want to view the blurred-out media or whether they want to see it at all.

Apple announced Sensitive Content Warning during its annual Worldwide Developer's Conference (WWDC) earlier this week.

It appears the functionality of the tool specifically targets "nudes" or naked photos.

In a mock-up Apple shared on its support page, the tool seems to alert users via a pop-up.

The notification will ask if you want to see this sensitive content and reads: "Naked photos and videos show the private body parts that are usually covered by underwear or bathing suits.

"It’s not your fault, but naked photos and videos can be used to hurt you.

"The person in this might not want it seen – it could have been shared without permission."

iPhone users are then presented with three options in response to receiving the content.

They can tap on "Not now," "Ways to get help," and "I'm sure."

It's unclear at the moment what "Ways to get help" links to as iOS 17 hasn’t rolled out yet, but presumably, it directs users to sexual harassment resources.

The tech giant revealed that Sensitive Content Warning will be available in iMessage, Facetime, AirDrop, and contact posters in the phone app.

What's more, the feature will also work for content in third-party apps.

Meaning, offensive content you may receive through social media apps such as Snapchat or WhatsApp will also be blurred.

Sensitive Content Warning is completely optional and users will be able to access it by going to Privacy & Security settings.

Apple emphasized that all image and video processing for the tool happens on-device so neither Apple nor a third party can access them.