In an interview with PEOPLE , Jelly Roll said: “I’ve never done any kind of commercial, so for my first commercial to be with one of my most used apps on my phone and for the Super Bowl is a big bonus.”
In the commercial, which was released in full on Tuesday, Jelly Roll looks at himself in a mirror and is shocked to see that his face is covered in tattoos, then exclaims, “What happened to my face? Are these tattoos? They’re everywhere…and they’re horrible!”, before trying to scrub them off with his hands. The forgetful stars learn that Uber Eats can bring it to their doorsteps no matter what they've forgotten.
The star-studded commercial also features Jennifer Anniston forgetting she’s Friends with David Schwimmer, Victoria Beckham forgetting she was a Spice Girl, and Usher forgetting that he’s this year’s Super Bowl halftime show performer.
2024 has already been a big year for the 39-year-old rapper turned country sensation. In January, Jelly Roll testified before Congress, urging lawmakers to pass anti-fentanyl legislation. With firsthand testimony to offer, he made an impact. “I was part of the problem. I am here now, standing as a man that wants to be a part of the solution,” DeFord said before the Senate Committee on Banking, Housing and Urban Affairs.
DeFord also received his first ever, but likely not last, Grammy nominations. He was nominated for Best Country Duo/Group Performance with Lainey Wilson for their collaboration, “Save Me,” and Best New Artist.
While he didn’t walk away with a coveted Grammy, the nominations, along with his testimony before Congress and Super Bowl commercial, mark the beginning of an exciting year for the star.
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