Echelon Acquires Advanced Recovery Company ThriveX

The CEO of equipment maker Echelon noted that an end-to-end fitness experience requires prevention and recovery

Echelon has acquired ThriveX , signifying that the emerging fitness equipment brand is bullish on the recovery space.

ThriveX is known for its advanced recovery solutions such as cold immersion therapy systems, smart hybrid saunas and compression boots and is a leading contender for Beyond Activ’s Startup of the Year award.

A spokesperson tells Athletech News that Echelon will take over all of ThriveX’s recovery products and bring them under the brand’s umbrella so Echelon can begin offering a more end-to-end fitness and recovery experience. An announcement on Echelon’s website states that the recovery technology products will soon be available.

“In 2017, Echelon Fitness was founded to address an unmet, rising market need – smart fitness , available across all price points, to consumers looking for a technology-driven omnichannel solution, community, accessibility and convenience,” Echelon CEO Lou Lentine remarked. “Our investment proved correct as we have soared to become a leading player in the global fitness industry.

ThriveX, which launched last June in Singapore and reported over $600,000 in sales within months, has since expanded its reach to the U.S., UAE, India, Thailand and Russia. The recovery tech brand has served as the official recovery sponsor for Hyrox , Spartan Race and Virgin Active.

Echelon’s acquisition of ThriveX comes as the business of recovery is booming and becoming commonplace with everyday fitness enthusiasts — and not just pro athletes.

“Once again, we are ahead of the trend, understanding that an end-to-end fitness experience requires prevention and recovery,” Lentine said.

“This is an acquisition driven by a rising marketplace opportunity and smart growth values,” he added.

Fitness brands of all sizes, from big box gyms to boutique studios, are investing in recovery. F45, the Mark Wahlberg-backed functional fitness brand, is eyeing the space , as is Blink Fitness, which has earmarked recovery as part of a multi-million investment into its most high-trafficked gyms, adding recovery technology from Hyperice and WellnessSpace Brands for its members to enjoy.

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