Washburn to get new look as part of reconstruction project

A new welcome sign for Washburn will soon greet motorists on Highway 13.

The sign is part of the ongoing process to reimagine what Washburn can look like, spearheaded by a group of residents who want to beautify the city as the main thoroughfare is reconstructed. It replacesthe current wooden one that greets motorists heading westbound on Highway 13 coming from Ashland.

In addition to the new welcome sign, city council members earlier have also approved placement of silhouettes and holiday decorations on light poles that being installed as part of the reconstruction of Bayfield Street.

A newly formed committee with the sole task of beautifying the new Bayfield Street developed this new signage. Committee members have met more than 10 times to come up with ideas as the multi-million dollar project continues over the next several years.

The group partnered with Northland College students to conduct a survey to gauge what the public wants to see the new downtown look like. Around 500 people responded to the survey, said committee member Karen Novachek.

When the project is complete, respondents indicated they want the downtown area to have an improved aesthetic appeal and more of a sense of place.

A central theme to go with all the signs was one of the survey results, with a majority saying the theme should be focused on nature. The committee opted to have the silhouettes depict Lake Superior, the island and a seagull.

During the holiday season, the light poles will be adorned by snowflake signs that light up.

As many as 30 light poles are part of the reconstruction project and those check another box survey takers stressed was important — pedestrian safety.

Other survey items desired by residents include flower baskets on the sidewalks along Bayfield Street, pocket parks, and seasonal banners that can create a unique feel for Washburn

Reconstruction of Bayfield Street is divided into two phases. Phase one of the $5.8 million project started in April and is expected to be completed in October. Phase two of the project begins in about three years.